Manager, Social Analytics (US/Canada)
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What you'll do
- Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for the US and Canada; quantify what drives virality, and raise the odds of it happening.
- Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement. Partner closely with regional social, marketing, and agency leaders.
- Direct the use of AI agents against social and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting.
- Provide fast, actionable analysis to inform regional growth and the next viral SharkNinja product.
- Serve as the go-to analytics partner across a broad and growing set of stakeholders — regional social and marketing leaders, creative, agencies, and senior leadership — managing competing priorities with clarity and poise.
- Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs — metrics that ladder up to what we're actually here to do: sell products, yes, but more specifically, delight the consumers who use them.
- Deliver tailored, action-oriented reporting for regional and global stakeholders, automating recurring outputs where possible.
- Conduct rapid analyses to establish benchmarks and evolve measurement approaches for the region.
What they're looking for
- Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field required
- 6+ years of experience in marketing analytics or social media analytics
- Experience with SQL and modern data platforms such as Snowflake
- Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and translating insights into clear business and creative actions
- Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment
Nice to have
- Master's degree a plus
- Comfort with AI-assisted analytics tools and agentic workflows a plus
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Position Overview:
We're seeking a Manager, Social Analytics to lead social analytics for the US and Canada, reporting into the Sr. Director, Social Analytics. This role blends deep social media fluency with 2026-caliber analytics and a genuine curiosity for AI-powered workflows, pairing solid data fundamentals with a growing use of AI agents to surface what matters faster. As the Manager, Social Analytics, you'll manage a stakeholder group spanning regional and global partners, translating fast-moving social signal into action for all of them.
Key Responsibilities:
- Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid) for the US and Canada; quantify what drives virality, and raise the odds of it happening.
- Regional Market Focus: Serve as the primary analytics partner for the region, bringing analytical rigor and scalable social measurement. Partner closely with regional social, marketing, and agency leaders.
- AI-Driven Insight Generation: Direct the use of AI agents against social and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting.
- Make Data Actionable: Provide fast, actionable analysis to inform regional growth and the next viral SharkNinja product.
- Stakeholder Management: Serve as the go-to analytics partner across a broad and growing set of stakeholders — regional social and marketing leaders, creative, agencies, and senior leadership — managing competing priorities with clarity and poise.
- KPI Development: Cut through the noise of vanity metrics and define clear, outcome-oriented KPIs — metrics that ladder up to what we're actually here to do: sell products, yes, but more specifically, delight the consumers who use them.
- Executive Reporting: Deliver tailored, action-oriented reporting for regional and global stakeholders, automating recurring outputs where possible.
- Best Practices & Benchmarks: Conduct rapid analyses to establish benchmarks and evolve measurement approaches for the region.
Attributes & Skills:
- Bachelor's degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field required; Master's degree a plus.
- 6+ years of experience in marketing analytics or social media analytics.
- Experience with SQL and modern data platforms such as Snowflake; comfort with AI-assisted analytics tools and agentic workflows a plus.
- Solid analytical and spreadsheet fundamentals paired with genuine curiosity about AI-powered and agentic workflows — someone who can work the data directly and is eager to use AI to get to insight faster.
- Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and translating insights into clear business and creative actions.
- Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic, fast-paced environment.
Work Environment:
This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1–2 days per week.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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