Market Activation Manager- North East

Job Family Group:

Sales Group

Job Description:

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking versatile experts who share our passion for innovation and excellence. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to lead the way in the lubricants' market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, steadfast innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of championing top talent for leadership roles, both locally and globally. 

This is a role within the Castrol organisation, and the successful candidate will become part of the Castrol ring-fence.  If you are part of the ring-fence, it is expected that your employment will move with Castrol to new ownership.

The purpose would to generate pull/demand from consumers and influencers through activities in the basket of towns/ markets. This role will supervise the Key Activation Executives (KAE) dedicated to the markets.

Location – North East India : Guwahati

Working days – Mon to Sat and 75% travel required

Key outcomes and accountabilities-

• Implement the Area Activation Strategy by implementing key marketing programs: quality activations, mechanic loyalty programs, track competition, develop in-depth regional market feedback mechanism and suggest action plans.

• Will need to perform world-class one-to-one and one-to-many interactions with the target audience who are mechanics, small fleet-owners, individual consumers and other influencers that will help create an urge to use, reinforce usage and ensure advocacy for product brands.

• The basket of towns/ markets will be signed off centrally / jointly by sales and marketing and the activation schedule will be provided to on a quarterly basis.

• Will be responsible for training and developing the DSR/FMR’s so that the brand story & activity implementation can be scaled up, necessary required support will be provided

• Planning and organizing activity in distributor area with close coordination with distributor & sales team warrants excellent people management skills

• The key activities carried out would be Garage Meets/ Mechanic Meets, Fleet owners meet, Tractor clinics; Stand meets (LCV & Jeep), Roadshows and Agency led activation management etc.

• Key measurement criteria for the impact of activities will be % of incremental growth over other towns,

• Act in a manner consistent with the BP Values & Behaviours by strictly adhering to safe, Ethical & complaint behaviour for all activities in the market including company processes for “Distributor Claim Management

Education • University Graduate in any field (Preferred BE/ B.Tech / B.Sc / MBA)

Experience : Having 8 to 12 years of experience in managing sales through distributors, New Franchise workshop handling, Sales Promotion & Business Development, third party people management and leading teams

Skills & Competencies

• Sector, market, customer and competitor understanding (Sales)

• Customer Relationship Management

• Prospecting and pipeline Management  

• Offer and Product knowledge

Why Join our team?

At Castrol, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. Diversity Statement: At Castrol, we provide an excellent environment and benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others!

Diversity sits at the heart of our company and as an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place. We do not discriminate based on race, religion, colour, national origin, gender and gender identity, sexual orientation, age, marital status, veteran status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Travel Requirement:

Up to 75% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Account strategy and business planning, Account strategy and business planning, Business Acumen, Business-To-Consumer (B2C) Sales, Channel marketing activation, Channel Sales, Commercial Acumen, customer and competitor understanding, Customer Profitability, Customer promise execution, Customer Segmentation, Customer Training, Customer Value Proposition, Digital Fluency, Distribution Business, Indirect Sales Channels, Internal alignment, Loyalty Program Development, Managing strategic partnerships, market, Marketing strategy and programmes, Negotiating value, Negotiation planning and preparation, Offer and product knowledge, Partner relationship management {+ 2 more}

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.