Market and Competitive Intelligence Analyst

PRISM+ is Singapore’s leading homegrown electronics brand, with a presence across key markets in Australia, Malaysia and the Philippines. The brand’s mission is to make premium technologies accessible to the masses—disrupting established industries with innovation and value that goes beyond the product. PRISM+ was founded in 2017 as a direct-to-consumer (D2C) display technology specialist, where it quickly grew to become the number one monitor and smart TV brand in Singapore. Best known and loved for its affordable premium offerings and award-winning customer experience, the brand has expanded its offerings to include a wide range of affordable premium home electronics and appliances.

Join us at PRISM+ and become part of a journey where innovation meets impact, and every day offers a chance to shape the future of consumer technology. Discover a career where your ideas matter, your growth is nurtured, and together, we create a brighter tomorrow.

Responsibilities

• Plan and execute market and competitive intelligence projects end to end across all of the Company's product categories, from defining the research question through to final recommendations.
• Track and maintain accurate records of competitor pricing, discounts, bundles and promotional activity on a regular cadence.
• Monitor competitor products and market demand, documenting feature gaps in the Company's range and features actively requested by customers across all categories.
• Gather, verify and triangulate data from internal teams, industry and market reports, competitor disclosures, retail and e-commerce sources, and primary or customer research where required.
• Analyse data to produce insights and recommendations that support Marketing and Product decision-making.
• Build and maintain trackers, dashboards, and reports required for the role, ensuring data accuracy and security.
• Prepare and present periodic and ad-hoc reports summarising findings, insights and recommendations to management and relevant stakeholders.
• Identify and escalate material competitor developments that require a timely response.

Requirements

• Degree in Business, Marketing, Economics, Data Analytics or a related field, or equivalent relevant working experience.
• Prior experience in market research, competitive intelligence, business analysis, including having led research projects independently from start to finish.
• Demonstrated analytical ability to gather and interpret data from multiple sources and translate it into clear, actionable insights and recommendations.
• Proficiency in data tools, including strong command of Microsoft Excel or Google Sheets, experience with dashboard or business-intelligence tools (such as Looker Studio or Power BI) is an advantage.
• Strong written and verbal communication skills, with the ability to prepare and present reports to management and senior stakeholders.
• Sound commercial awareness across both marketing and product functions, including an understanding of pricing, promotional and product-development decisions.
• Ability to work independently, manage multiple priorities, and establish and maintain systems and processes with minimal supervision.
• High attention to detail and a strong sense of ownership over data accuracy and integrity.

Added advantage

• Experience in the consumer electronics, retail, e-commerce or direct-to-consumer sector.
• Basic automation skills (e.g. scripting, web scraping or AI tools) to streamline data collection.