Market Insights Manager (US)
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What you'll do
- Leading the design, implementation, and analysis of market research to uncover actionable insights that inform software product strategy, growth, and innovation
- Enhancing the voice of the customer by employing both qualitative and quantitative research methods, analyzing data, and generating well-supported recommendations that align with business objectives
- Collaborating with various teams—including product, engineering, sales, marketing, and customer success—to inform business decisions to meet market demands and regulatory trends
- Coordinating with external research partners while managing multiple simultaneous product development, go-to-market, and customer experience initiatives across the organization
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Position Summary:
The Market Insights Manager is an individual contributor responsible for executing the market research and competitive intelligence that informs PointClickCare’s product, marketing, and go-to-market decisions. This role maintains continuous competitive monitoring, builds competitor profiles and market trend analyses, and produces the reports, dashboards, and presentation materials that carry findings to cross-functional partners and contribute to leadership readouts.
This role also independently designs and runs standard qualitative studies — in-depth interviews — and supports the design and analysis of quantitative studies such as surveys, MaxDiff, and pricing research.
Success in this role requires analytical rigor, methodological curiosity, clear written and verbal communication, and the organization to manage several concurrent projects.
Company
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