Marketing Analyst
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About this role
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Edelman is seeking an Analyst, Marketing Analytics to join our growing Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic.
The Analyst will be responsible for collecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools (e.g., Tableau, Datorama, Looker Studio), transforming it into actionable insights that inform campaign strategy and optimization.
This role requires a strong balance of analytical rigor and storytelling ability, enabling the Analyst to connect data signals to broader business impact and deliver meaningful recommendations to internal teams and clients.
Key Responsibilities
Gather, clean, aggregate, and accurately deliver marketing data across multiple channels and platforms like programmatic (DV360, Tradedesk etc.), paid search (SA360) and social (Meta, LinkedIn, TikTok, Reddit etc.), organic search and social, earned and website (Google Analytics, Adobe Analytics).
Support cross-channel integrated measurement workflows, campaign analysis and dashboard creation and maintenance using native and third-party platforms like Supermetrics, Tableau, PowerBI, Google Data Studio etc. Ensure data accuracy, consistency, and quality across reporting outputs.
Support development of measurement frameworks, KPIs, website tagging (GTM, Adobe Launch), social listening, real-time monitoring analysis and benchmarks aligned to campaign objectives.
Support, translating insights into recommendations
Promote best practices in data automation and operational efficiency and maintain awareness of industry trends, tools, and emerging platforms.
Partner with cross-functional teams including Performance Marketing, Digital Strategy, Creative, Planning, and BI to support data driven input into campaign planning, optimization, and performance reviews
Participate in internal and client-facing meetings to present insights
Qualifications & Skills
~2 years of experience in marketing analytics, digital media, or related field
~1-2 years of experience with
Analytics tools: Excel (Formulas, pivot tables, manipulation), Tableau, Google Data Studio, Google Analytics, Adobe Analytics
Media/Ad serving platforms: Meta business manager, LinkedIn business manager, Google Ads, Campaign Manager, DV360, Tradedesk, SA360
Tagging solutions: GTM, Adobe Launch
Data integration, cleaning, and dashboard development
Knowledge of paid media, earned media and organic social media and tools like Brandwatch, Sprinklr etc.
Understanding of digital media planning and performance measurement
Strong attention to detail with the ability to manage multiple priorities
Effective communicator with strong data storytelling skills
Ability to work in cross-functional, collaborative environments
Self-starter with a proactive mindset
Curious, analytical thinker with strong problem-solving skills
Team-oriented, supportive, and adaptable in a fast-paced environment
Bachelor’s degree (or equivalent) in a relevant discipline
What Success Looks Like
Delivering accurate reporting that informs campaign decisions
Enabling data-driven optimizations that improve performance outcomes
Building efficient, scalable reporting solutions through automation
Becoming a trusted analytics partner to internal teams and clients
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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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