Marketing Analyst
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What you'll do
- Supporting the execution and optimization of Viamericas Loyalty Program
- Driving agent participation, customer participation, increase reward redemption, and strengthen loyalty across the Viamericas agent network
- Evaluating program performance, developing insights from data, executing promotional campaigns, and collaborating with cross-functional teams to enhance the overall effectiveness of the loyalty program
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Viamericas is a cross-border payments and financial services company with a clear purpose: help immigrant families prosper by providing essential, secure and affordable financial services delivered with the reassurance of a human connection.
Our customers trust us to move nearly $20 billion annually. We connect digital money transfers with a network of local agents, bringing financial services closer to the communities we serve.
With offices in Miami, Los Angeles, Medellín, Tijuana and Manila—and a growing presence in Canada, Bangladesh, India and Dubai—we are positioned for continued global growth, innovation and impact.
We’re looking for people to tackle difficult problems, hold their work to a high standard, and follow through on results. Across technology, operations, sales, marketing and beyond, the goal is to improve customer experience, make business more effective, and drive sustainable growth.
At Viamericas, the connection between your work and its impact is tangible: better services for customers, stronger businesses for our agents, and greater opportunity for the families we serve.
The Marketing Analyst is responsible for supporting the execution and optimization of Viamericas Loyalty Program. This role combines marketing, analytics, and customer engagement to drive agent participation, customer participation, increase reward redemption, and strengthen loyalty across the Viamericas agent network. The analyst evaluates program performance, develops insights from data, executes promotional campaigns, and collaborates with cross-functional teams to enhance the overall effectiveness of the loyalty program.
Company
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