Marketing Associate

Role Summary- Regional Marketing resource who will take care of hyperlocal marketing and lead generating activities to drive demand for the different KLAY programs

· Identifying pockets of market which require additional on-ground marketing support along with the regional team

· Implementing installation of outdoor media properties like pole boards, banners, direction boards, society & mall branding along with concerned vendors

· Executing BTL promotional activities at apartment societies, retail outlets, malls like exhibition stalls, kiosks and other demand generation activities

· Building alliances with other brands who work with similar parent audience for brand partnership promotions and sponsorships

· Conducting marketing events at KLAY centres, apartment societies targeted at parents and other decision makers

· Forging alliances with K12 schools for afterschool admission demand generation

· Supporting in installation of exterior and interior visual branding of KLAY centres

· Identifying and working with local vendors for printing and installation of all the marketing visual merchandise elements

· Addressing demand and parent enquiries that get generated out of the above activities, qualifying the lead as valid and passing it on to relevant admission counsellors within KLAY