Marketing Automation Manager
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What you'll do
- Build, launch, and manage automated communications and workflows within the MOD ecosystem for Chubb Benefits/Combined sales teams
- Segment audiences and support personalized messaging for benefits, enrollment, and related communications
- Partner with cross-functional teams to align automation efforts with business goals, timelines, and approval processes
- Monitor automation and site performance and recommend improvements to increase engagement and effectiveness
- Maintain data quality, list hygiene, and compliance with internal standards and regulatory requirements
- Manage day-to-day use of marketing automation platforms and troubleshoot issues as needed
- Support lead nurturing, email marketing, and lifecycle communication programs related to benefits offerings
- Create reports and share insights on performance, audience engagement, and process improvements
- Contribute to testing, optimization, and workflow enhancements
- Stay current on marketing automation best practices, tools, and trends relevant to benefits communications
What they're looking for
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience
- 3–5 years of experience in marketing automation, email marketing, digital marketing, or a related role
- Experience using marketing automation platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar tools
- Strong organizational and project management skills
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Strong analytical skills and comfort working with data and performance metrics
- Excellent written and verbal communication skills
- Strong attention to detail and problem-solving skills
- Ability to work effectively in a collaborative, review-driven environment
Nice to have
- Experience supporting benefits communications, enrollment campaigns, or insurance-related marketing
- Familiarity with CRM integration, lead management, campaign reporting, A/B testing, segmentation, and journey mapping
- Experience working in a regulated or enterprise environment
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Chubb Benefits is seeking a Marketing Automation Manager to join our fast-paced, high energy, growing company. We are proud of our tradition of success in the insurance industry of over 100 years. Come join our team of hard-working, talented professionals!
Position Summary
The Marketing Automation Manager supports Chubb Benefits/Combined by building, executing, and optimizing automated communications that help deliver clear, timely, and effective benefits messaging. This mid-level role partners with marketing, content, operations, and business stakeholders to build campaign workflows, audience segmentation, and reporting across a range of benefits-related communications. The ideal candidate is detail-oriented, collaborative, and comfortable working in a fast-paced, review-driven environment.
Key Responsibilities
- Build, launch, and manage automated communications and workflows within the MOD ecosystem for Chubb Benefits/Combined sales teams
- Segment audiences and support personalized messaging for benefits, enrollment, and related communications
- Partner with cross-functional teams to align automation efforts with business goals, timelines, and approval processes
- Monitor automation and site performance and recommend improvements to increase engagement and effectiveness
- Maintain data quality, list hygiene, and compliance with internal standards and regulatory requirements
- Manage day-to-day use of marketing automation platforms and troubleshoot issues as needed
- Support lead nurturing, email marketing, and lifecycle communication programs related to benefits offerings
- Create reports and share insights on performance, audience engagement, and process improvements
- Contribute to testing, optimization, and workflow enhancements
- Stay current on marketing automation best practices, tools, and trends relevant to benefits communications
Qualifications
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience
- 3–5 years of experience in marketing automation, email marketing, digital marketing, or a related role
- Experience using marketing automation platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar tools
- Strong organizational and project management skills
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Strong analytical skills and comfort working with data and performance metrics
- Excellent written and verbal communication skills
- Strong attention to detail and problem-solving skills
- Ability to work effectively in a collaborative, review-driven environment
Preferred Qualifications
- Experience supporting benefits communications, enrollment campaigns, or insurance-related marketing
- Familiarity with CRM integration, lead management, campaign reporting, A/B testing, segmentation, and journey mapping
- Experience working in a regulated or enterprise environment
Success in This Role Looks Like
- Automated functionalities are executed accurately and on time
- Benefits messaging is clear, consistent, and aligned with Chubb Benefits/Combined standards
- Audience targeting and personalization improve engagement
- Reporting and insights help guide campaign decisions
- Automation processes are reliable, efficient, and continuously improving
Company
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