Marketing Communications and Digital Lead
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What you'll do
- Lead the execution and optimization of digital marketing campaigns, marketing automation workflows, landing pages, forms, and customer nurture programs across global markets.
- Drive marketing communications initiatives that support product launches, event promotion, customer engagement, lead generation, and business growth.
- Manage lead processes and routing, campaign tracking and attribution, audience segmentation, database quality, and CRM integration to ensure operational excellence and effective sales follow-up.
- Analyze campaign performance and deliver actionable insights through dashboards, reporting, and optimization recommendations.
- Coordinate marketing and digital communications activities for trade shows, webinars, conferences, customer events, and product launches, including pre- and post-event promotion and lead follow-up.
- Partner with cross-functional teams, agencies, and external partners to ensure effective campaign execution, strengthen brand visibility, and achieve commercial objectives.
- Support paid search and digital media initiatives, including Google Ads, through audience targeting, performance monitoring, budget tracking, and continuous optimization.
What they're looking for
- Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field.
- 3+ years of experience in B2B marketing.
- Experience with event promotion and marketing for trade shows, conferences, webinars, and customer events.
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, or similar systems.
- Experience with web content management systems (CMS), including WordPress; experience with Adobe Experience Manager (AEM) is preferred.
- Strong understanding of digital marketing, analytics, campaign performance measurement, and customer journey optimization.
- Fluent English is required; German is preferred.
Nice to have
- Professional certifications in HubSpot and/or Google Ads are a strong plus. Certifications in Google Analytics or other relevant marketing automation platforms are also valued.
- Familiarity with AI-powered marketing tools and their application to content, automation, campaign optimization, and analytics is preferred.
- Experience with Adobe Experience Manager (AEM) is preferred.
- German is preferred.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Arxada is a global leader in innovative solutions that protect our world. Our groundbreaking technologies, in-depth regulatory know-how, manufacturing and process development help our customers to safeguard nutrition, health and infrastructure efficiently through chemistry and biotechnology that enhance sustainability. We offer a broad portfolio of ingredients and services for multiple end-markets that include Human Health & Nutrition, Home & Personal Care, Professional Hygiene, Paints & Coatings and Wood Protection.
With customers in more than 100 countries, the company achieved 2 billion CHF in 2025 sales. Headquartered in Basel (Switzerland), Arxada employs 3,100 associates across 24 production sites and 14 R&D centers, all committed to our customers’ success.
As our Marketing Communications & Digital Lead, you will play a key role in executing digital marketing campaigns and operational workflows that support lead generation, customer engagement, events, and business growth.
This position offers two location options: you can either be based in San José, Costa Rica, or be based in the United States and work remotely.
This is a hands-on role combining digital marketing, marketing automation, campaign execution, data management, and performance tracking. You will work closely with global and regional teams to ensure campaigns are launched effectively, leads are managed and routed accurately, and marketing performance is measured through reliable data and reporting.
Essential Job Functions
Lead the execution and optimization of digital marketing campaigns, marketing automation workflows, landing pages, forms, and customer nurture programs across global markets.
Drive marketing communications initiatives that support product launches, event promotion, customer engagement, lead generation, and business growth.
Manage lead processes and routing, campaign tracking and attribution, audience segmentation, database quality, and CRM integration to ensure operational excellence and effective sales follow-up.
Analyze campaign performance and deliver actionable insights through dashboards, reporting, and optimization recommendations.
Coordinate marketing and digital communications activities for trade shows, webinars, conferences, customer events, and product launches, including pre- and post-event promotion and lead follow-up.
Partner with cross-functional teams, agencies, and external partners to ensure effective campaign execution, strengthen brand visibility, and achieve commercial objectives.
Support paid search and digital media initiatives, including Google Ads, through audience targeting, performance monitoring, budget tracking, and continuous optimization.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field.
3+ years of experience in B2B marketing.
Experience with event promotion and marketing for trade shows, conferences, webinars, and customer events.
Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, or similar systems.
Experience with web content management systems (CMS), including WordPress; experience with Adobe Experience Manager (AEM) is preferred.
Professional certifications in HubSpot and/or Google Ads are a strong plus. Certifications in Google Analytics or other relevant marketing automation platforms are also valued.
Familiarity with AI-powered marketing tools and their application to content, automation, campaign optimization, and analytics is preferred.
Strong understanding of digital marketing, analytics, campaign performance measurement, and customer journey optimization.
Fluent English is required; German is preferred.
At Arxada, we value people who Collaborate Always, Decide and Drive, Foster Grit, and Go Beyond to deliver outstanding results for customers and colleagues alike. We welcome diverse perspectives and encourage individuals from all backgrounds to apply.
Arxada has world class offering in two distinct areas:
Microbial Control Solutions (MCS) focuses on threats posed by microorganisms to people and planet through five distinct business lines including Professional Hygiene, Home & Personal Care, Wood Protection, Paints & Coatings and Material Protection.
Nutrition, Care & Environmental (NCE), meanwhile, provides materials used to manufacture composites for electronics, aerospace and other markets, as well as vitamins and nutritional ingredients, chemicals and performance intermediates, and raw materials for a wide range of high-performance applications.
Arxada is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.
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