Marketing Communications Intern - BOSS Snowplow
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About this role
The 2027 Summer Internship Program will run from May 17, 2027, through August 6, 2027. Candidates must be available to start on May 17 and participate through the duration of the program.
Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.
Who Are We?
The Toro Company (TTC) has delivered market-leading, innovative products and outstanding customer care for more than 100 years. With over 11,000 employees worldwide, TTC is headquartered in Bloomington, Minnesota, USA.
Our company designs and manufactures turf maintenance equipment; turf irrigation systems; landscape and lighting products; snow and ice management solutions; agricultural irrigation systems; rental, specialty and underground construction equipment; and residential turf and snow equipment. We market and sell TTC products worldwide through a network of distributors, dealers, mass retailers, hardware retailers, equipment rental center and home centers—as well as online direct to end users.
BOSS Snowplow, located in Iron Mountain, Michigan is a division of The Toro Company. BOSS is a leader in the snow and ice management business with a growing lineup of plows for trucks, UTVs and ATVs, salt and sand spreaders, and box plows built for the snow and ice management professional, as well as the homeowner. With a focus on uncompromising quality and high-level craftsmanship, BOSS has grown to be a leader in the sale of truck plows.
What Will You Do?
The Marketing Communications Intern will support the BOSS Snowplow Marketing team across digital, social, web, email, and other owned channels.
This role provides hands-on experience in content creation, digital marketing, brand communications, campaign support, and marketing project coordination.
The ideal candidate is a creative, organized, and curious self-starter who enjoys working across multiple projects and is interested in gaining real-world experience in a fast-paced marketing environment.
Key Responsibilities
Support social media content creation, scheduling, and publishing.
Assist with website, email, and digital marketing communications.
Create and edit marketing copy and content.
Support marketing campaigns, product launches, events, and promotions.
Assist with content calendars, project coordination, and reporting.
Help maintain BOSS brand standards and digital assets.
Collaborate with internal teams, agencies, and creative partners.
Research trends and contribute new ideas to strengthen BOSS marketing.
What You’ll Gain
This internship provides hands-on experience working within an established brand and integrated marketing team. The intern will have the opportunity to develop skills in:
Digital and social media marketing
Content creation and brand storytelling
Website and email marketing
Campaign development and execution
Marketing analytics and reporting
Creative and cross-functional collaboration
What Do You Need?
We require interns to be enrolled in an educational program during the duration of the internship program.
Currently pursuing a bachelor's degree in Marketing, Communications, Public Relations, Advertising, Digital Marketing, or a related field.
Strong written and verbal communication skills.
Strong attention to detail and proofreading skills.
Comfortable working across multiple projects and managing competing priorities.
Creative thinker with an interest in content creation and brand storytelling.
Familiarity with social media platforms and digital marketing concepts.
Basic understanding of marketing analytics and performance metrics.
Proficiency with Microsoft Office, Google Workspace, or similar productivity tools.
Ability to work independently while also collaborating effectively with a team.
Willingness to learn new marketing platforms, tools, and processes.
Preferred Qualifications
Previous internship, coursework, campus organization, or personal experience involving marketing, communications, social media, or content creation.
Experience creating content for social media platforms.
Familiarity with email marketing or CRM platforms.
Experience with website content management systems.
Basic knowledge of SEO and digital marketing analytics.
Experience with Adobe Creative Cloud, Canva, or other creative tools.
Photography, videography, graphic design, or video editing experience is a plus.
What Can We Give You?
At The Toro Company, we are always working to make sure our interns know just how valued they are. In addition to a competitive pay- The Toro Company offers interns a variety of perks, including:
Dress for your day – We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
Volunteerism – The Toro Company is proud to provide interns 8 hours of paid time to volunteer in the community.
Competitive Pay – Competitive compensation with an anticipated hourly rate of $20–$24. Actual rates may vary based on factors such as academic standing, business function, and other relevant considerations.
The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.
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