Marketing Communications Manager
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What you'll do
- Develop and lead integrated marketing communications strategies that align business objectives, drive portfolio growth, and strengthen customer engagement across the Contrast Media portfolio.
- Create compelling, customer-focused content and messaging that effectively communicates portfolio value across audiences, channels, and stages of the buyer journey.
- Plan, execute, and optimize omnichannel marketing campaigns that increase awareness, generate demand, and support commercial objectives. Coordinate with Director of Marketing Communications and Brand to manage the content calendar and tactic flowchart documents.
- Ensure all marketing communications and materials align with GE HealthCare brand guidelines, applying strong attention to detail to write, edit, review, and proof content for accuracy, consistency, and quality.
- Develop strategic marketing tools, resources, and communications that enhance sales effectiveness and support customer decision-making.
- Lead the promotion and execution of customer engagement programs, including events, webinars, and educational initiatives that strengthen customer relationships and market presence.
- Ensure all marketing communications comply with regulatory, legal, and medical company requirements through effective management of approval processes and promotional review workflows. This role will also manage updating and maintaining the claims matrix document.
- Partner across Marketing, Commercial, Clinical, Digital, Regulatory, Medical Affairs, Legal, and external teams to align priorities, drive execution, and deliver impactful business outcomes.
- Leverage performance data and customer insights to evaluate effectiveness, guide decision-making, and continuously improve marketing outcomes.
- Manage agency and vendor relationships to ensure high-quality, cost-effective delivery of marketing communications programs and initiatives.
- Ensure projects stay on scope and do not go over the estimated total expenditure.
- Support the team in managing the marketing budget, processing invoices and purchase orders, and submitting compliance approvals (i.e. AST system).
What they're looking for
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in marketing communications, advertising, or event management, preferably in the pharmaceutical or healthcare industry.
- Experience with regulatory compliance and the approval process for marketing materials.
- Strong organizational, communication, and project management skills.
- Proven track record of managing marketing projects, advertising campaigns, and events.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Job Description Summary
As the Marketing Communications Manager, Contrast Media, you will lead integrated marketing communications strategy for GE HealthCare's Contrast Media portfolio, driving awareness, adoption, and commercial growth through compelling content, omnichannel campaigns, and customer engagement programs. Partner cross-functionally with product marketing, sales, digital marketing, medical affairs, regulatory, and legal to deliver customer-focused communications while managing the regulatory approval process for all promotional materials. Ideal for a highly collaborative, detail-oriented marketing professional with strong project management skills and healthcare/pharmaceutical industry experience.Job Description
Job Description Summary
The Marketing Communications Manager, Contrast Media Portfolio, is responsible for developing and executing integrated marketing communications strategies that drive awareness, adoption, customer engagement, and commercial growth across the Contrast Media portfolio.
This role partners closely with Product Marketing (i.e. Brand Managers), Clinical Marketing, Sales, Digital Marketing, Medical Affairs, Regulatory, Legal, and external agencies to deliver compelling, customer-focused communications that support business objectives throughout the customer journey. The Marketing Communications Manager serves as the strategic lead for content development, campaign execution, omnichannel communications, sales enablement, event promotion, and marketing operations while ensuring all materials meet regulatory and compliance requirements.
The ideal candidate is highly collaborative with strong project management skills, a passion for storytelling, and experience leading complex, cross-functional initiatives in a regulated healthcare environment.
Key Responsibilities:
- Marketing communications & strategy: Develop and lead integrated marketing communications strategies that align business objectives, drive portfolio growth, and strengthen customer engagement across the Contrast Media portfolio.
- Content strategy & creation: Create compelling, customer-focused content and messaging that effectively communicates portfolio value across audiences, channels, and stages of the buyer journey.
- Campaign management: Plan, execute, and optimize omnichannel marketing campaigns that increase awareness, generate demand, and support commercial objectives. Coordinate with Director of Marketing Communications and Brand to manage the content calendar and tactic flowchart documents.
- Brand standards & content review: Ensure all marketing communications and materials align with GE HealthCare brand guidelines, applying strong attention to detail to write, edit, review, and proof content for accuracy, consistency, and quality.
- Sales enablement & commercial support: Develop strategic marketing tools, resources, and communications that enhance sales effectiveness and support customer decision-making.
- Events, webinars & customer engagement: Lead the promotion and execution of customer engagement programs, including events, webinars, and educational initiatives that strengthen customer relationships and market presence.
- APR ownership and management: Ensure all marketing communications comply with regulatory, legal, and medical company requirements through effective management of approval processes and promotional review workflows. This role will also manage updating and maintaining the claims matrix document.
- Cross functional leadership: Partner across Marketing, Commercial, Clinical, Digital, Regulatory, Medical Affairs, Legal, and external teams to align priorities, drive execution, and deliver impactful business outcomes.
- Measurement & optimization: Leverage performance data and customer insights to evaluate effectiveness, guide decision-making, and continuously improve marketing outcomes.
- Agency & vendor management: Manage agency and vendor relationships to ensure high-quality, cost-effective delivery of marketing communications programs and initiatives.
- Budget management: Ensure projects stay on scope and do not go over the estimated total expenditure.
- Budget and purchases: Support the team in managing the marketing budget, processing invoices and purchase orders, and submitting compliance approvals (i.e. AST system).
Key Capabilities:
- Strong project management skills with the ability to plan, execute, budget and oversee multiple marketing projects and events.
- Ability to create comprehensive and holistic communication strategy in support of marketing strategy and in line with programs and tactics to drive growth.
- Strong writing and editorial skills to write, create and review copy to ensure high-quality level of work, including making APR edits and confirming edits have been made correctly to avoid multiple rounds of approvals and FDA 2253 submissions.
- Experience in coordinating with regulatory, legal and compliance teams to navigate the review and approval process for marketing content.
- Experience planning and managing marketing events, including trade shows, conferences and digital events (i.e. webinars, speaker programs, etc.)
- Ability to coordinate logistics, vendor relations and on-site support to ensure seamless event execution.
- Meticulous attention to detail and the customer experience.
- Familiarity with marketing software and tools, such as CRM, sales enablement and marketing automation platforms.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in marketing communications, advertising, or event management, preferably in the pharmaceutical or healthcare industry.
- Experience with regulatory compliance and the approval process for marketing materials.
- Strong organizational, communication, and project management skills.
- Proven track record of managing marketing projects, advertising campaigns, and events.
Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
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