Marketing & Communications Program Lead, International - 18 Month FTC
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What you'll do
- Lead international marketing programmes and projects to support the CMCO for AIG International Commercial and Global Personal.
- Drive digital, product and proposition marketing related international initiatives, ensuring the efficient creation and deployment of assets across markets.
- Define standard processes for channels and campaigns, including briefing, targeting and segmentation, tracking, and attribution/reporting, leveraging CRM and wider technology.
- Oversee deployment and project alignment across marketing and communications technology, developing standard templates for platforms and reporting.
- Manage international alignment and prioritisation of Marketing & Communications programmes alongside Chief Underwriting Officers (CUO), Distribution, and/or Line of Business (LOB) leaders, ensuring consistent positioning and messaging.
- Lead product-related and knowledge/expert-led content programmes, ensuring alignment with AIG’s strategic goals.
- Working with business leaders and stakeholders to drive projects forward.
- Managing quarterly dashboard processes and attribution/ROI reporting to ensure consistency, effectiveness, and measurable impact.
What they're looking for
- Marketing and/or communications qualification.
- Proven experience in general marketing, marketing operations, and/or project/programme management, particularly in an international, complex organisation.
- Strong digital marketing expertise, including campaign management, CRM utilisation, and data-driven decision-making.
- Ability to develop and standardise marketing processes, ensuring efficiency and scalability.
- Experience working across multiple business lines, aligning marketing initiatives with strategic priorities.
- Collaborative mindset with strong stakeholder management skills, working effectively with both marketing and communications teams.
- Analytical approach to tracking, reporting, and optimising marketing efforts.
- Understanding of marketing principles, strategy, planning and delivering effectiveness.
- Ability to manage a complex workload and work autonomously to tight deadlines.
- Excellent stakeholder management and relationship building skills.
- A great team player who is confident, proactive and self-motivated.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Join us as a Marketing & Communications Programme Lead on an 18 month maternity FTC to drive impactful marketing programmes and digital initiatives that enhance global consistency, efficiency, and effectiveness. Working closely with regional teams and leadership, you will play a crucial role in aligning marketing and communications strategies across International Commercial and Global Personal.
Make your mark in Marketing & Communications
The Marketing & Communications team contributes to shaping AIG's corporate reputation, global brand and valuation in the marketplace and supporting AIG’s businesses to help strategically position them for continued growth and profitability. Our multi-disciplinary global team acts as an in-house “agency” – deploying high-quality external and internal campaigns and events that inspire, inform and engage our colleagues, clients, partners and other stakeholders.
How you will make an impact
This is fantastic role within our International Marketing & Communications team, where you can really make your mark by working closely with our Chief Marketing & Communications Officer (CMCO) to lead on global marketing and communications projects.
Some of the key responsibilities include:
- Lead international marketing programmes and projects to support the CMCO for AIG International Commercial and Global Personal.
- Drive digital, product and proposition marketing related international initiatives, ensuring the efficient creation and deployment of assets across markets.
- Define standard processes for channels and campaigns, including briefing, targeting and segmentation, tracking, and attribution/reporting, leveraging CRM and wider technology.
- Oversee deployment and project alignment across marketing and communications technology, developing standard templates for platforms and reporting.
- Manage international alignment and prioritisation of Marketing & Communications programmes alongside Chief Underwriting Officers (CUO), Distribution, and/or Line of Business (LOB) leaders, ensuring consistent positioning and messaging.
- Lead product-related and knowledge/expert-led content programmes, ensuring alignment with AIG’s strategic goals.
- Working with business leaders and stakeholders to drive projects forward.
- Managing quarterly dashboard processes and attribution/ROI reporting to ensure consistency, effectiveness, and measurable impact.
What you’ll need to succeed
- Marketing and/or communications qualification.
- Proven experience in general marketing, marketing operations, and/or project/programme management, particularly in an international, complex organisation.
- Strong digital marketing expertise, including campaign management, CRM utilisation, and data-driven decision-making.
- Ability to develop and standardise marketing processes, ensuring efficiency and scalability.
- Experience working across multiple business lines, aligning marketing initiatives with strategic priorities.
- Collaborative mindset with strong stakeholder management skills, working effectively with both marketing and communications teams.
- Analytical approach to tracking, reporting, and optimising marketing efforts.
- Understanding of marketing principles, strategy, planning and delivering effectiveness.
- Ability to manage a complex workload and work autonomously to tight deadlines.
- Excellent stakeholder management and relationship building skills.
- A great team player who is confident, proactive and self-motivated.
#LI-AIG
At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.
Enjoy benefits that take care of what matters
At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.
Reimagining insurance to make a bigger difference to the world
American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.
Welcome to a culture of inclusion
We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.
AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.
AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.
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