Job Title: Executive- Marketing
Job Level: Junior
Report to: Harish Tiwari
Department: Marketing
Location: Mumbai
Key Responsibilities
Content Management:
- Schedule Push Notifications (PN), Carousel Banners, SMS, and Tickers.
- Upload and manage social media content for platforms like Facebook, Instagram, and LinkedIn.
- Create and schedule WhatsApp messages for internal and external merchants.
- Develop HTML mailers and schedule them for transacting and non-transacting merchants.
- Create and schedule voice blasts for merchants and customers.
Campaign and Blog Management:
- Create and upload blogs on WordPress websites.
- Maintain a social media calendar for festivals and events.
- Execute cross-selling and upselling campaigns for various services.
- Analyze campaign performance and generate actionable insights.
Database and Lead Management:
- Sort and manage acquisition databases
Marketing Collaterals:
- Ensure marketing collaterals (QR stands, stickers, posters) are created, approved, printed, and dispatched.
- Handle translations for marketing materials and soundbox content.
Coordination and Stakeholder Management:
- Coordinate with internal teams (finance, logistics, design, and business leads) and external vendors for smooth campaign execution.
- Collaborate with the enterprise and vyaapaar teams for merchant support and requirements.
- Manage communications with printing vendors and agencies for timely delivery of collaterals.
Event and Calendar Management:
- Curate and explore opportunities for national and international events or awards.
- Manage holiday communication calendars for internal and external merchants.
Required Qualifications/Skills:
- Proficiency in social media management, WordPress, and HTML-based mailer creation.
- Strong database management skills and ability to work with diverse merchant segments.
- Analytical mindset for tracking and optimizing campaign performance.
- Excellent organizational and multitasking skills with attention to detail.
- Strong communication skills for coordinating with internal teams and external stakeholders.
Travel Requirement:
