Marketing Generalist
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What you'll do
- Plan and produce content across both brands, including social media calendars, video editing for a podcast and YouTube channel, and Substack copy.
- Manage day-to-day social media for both brands — posting cadence, community engagement, and channel growth.
- Support the digital promotion and marketing of a newly launched online course.
- Design marketing collateral, including brochures, one-pagers, and presentations, particularly materials used in retail buyer conversations.
- Proactively advise on positioning, campaign direction, and channel strategy — flagging what isn't working and proposing alternatives.
- Maintain marketing workflows and records in a Monday CRM.
- Communicate clearly, concisely, and consistently in a fully remote, cross-timezone environment.
What they're looking for
- Fully bilingual in English and Spanish, written and spoken.
- Marketing experience in consumer/CPG or wellness/health categories.
- Mid-level experience: enough hands-on background to advise on strategy, not an entry-level or executive-level profile.
- Hands-on video editing skills.
- Proven ability to work autonomously and remotely, without close supervision.
- Strong written and verbal communication skills.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We're looking for a Bilingual Marketing Generalist to become the go-to marketing partner for two founder-led U.S. businesses: Earthy Gourmet, a health-education and culinary brand built around a newly launched online course, podcast, YouTube channel, and Substack, and Local When We Can, a specialty food brokerage that connects CPG food brands with retailers like Walmart, Sprouts, and Trader Joe's.
You'll work directly with the two founders — no layers of management in between — owning everything from content strategy and social media to video editing and buyer-facing collateral. This is a role for someone who wants real ownership: enough experience to guide marketing decisions, not just execute a brief, and comfortable operating independently in a fully remote setup.
Responsibilities
- Plan and produce content across both brands, including social media calendars, video editing for a podcast and YouTube channel, and Substack copy.
- Manage day-to-day social media for both brands — posting cadence, community engagement, and channel growth.
- Support the digital promotion and marketing of a newly launched online course.
- Design marketing collateral, including brochures, one-pagers, and presentations, particularly materials used in retail buyer conversations.
- Proactively advise on positioning, campaign direction, and channel strategy — flagging what isn't working and proposing alternatives.
- Maintain marketing workflows and records in a Monday CRM.
- Communicate clearly, concisely, and consistently in a fully remote, cross-timezone environment.
Requirements
Requirements
- Fully bilingual in English and Spanish, written and spoken.
- Marketing experience in consumer/CPG or wellness/health categories.
- Mid-level experience: enough hands-on background to advise on strategy, not an entry-level or executive-level profile.
- Hands-on video editing skills.
- Proven ability to work autonomously and remotely, without close supervision.
- Strong written and verbal communication skills.
Benefits
Fully remote
Company
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