Marketing IFS

Group Company: PT Nippon Indosari Corpindo Tbk

Designation: I&R and Demand Creation Lead

Office Location: Head Office

Position description: 

I&R and Demand Creation Lead is responsible for driving brand growth and market penetration within IFS channels (as per defined priorities), by creating demand-generation strategies and leading innovation initiatives. This role ensures that demand creation programs, product innovations, and promotional activities are tailored to meet the unique needs of F&B operators and deliver sustainable business growth.

Primary Responsibilities: 

Innovation and Renovation (I&R):

·       Identify market trends, customer insights, and the emerging needs within food service space to guide product innovations.

·       Lead the development and launch of new products or packaging formats tailored for food service customers.

·       Work closely with R&D and Supply Chain to ensure timely and successful product rollouts.

 

Demand Creation:

·       Develop and execute demand creation strategies to generate revenue for IFS in the prioritized key operator groups (KOG).

·       Design targeted campaigns and activations to increase product adoption among prioritized key operator groups (KOG) aligned with total IFS business objectives.

·       Collaborate with the sales team to create joint programs that drive incremental revenue.

·       Adapt brand positioning and communication strategies for IFS -specific audiences.

·       Develop food service-focused marketing materials, menus, and promotional tools to support sales teams.

 

Performance Tracking & Analytics:

·       Monitor campaign effectiveness and ROI, providing actionable insights for continuous improvement.

·       Track Horeca market share, customer engagement, and innovation success metrics.

 

Cross-functional collaboration:

·       Partner with Sales, Finance, and Operations to align demand creation initiatives with business objectives.

·       Support sales team on trade events to strengthen brand presence.

Reporting Team

• Reporting Designation: Head of IFS
• Reporting Department: IFS

Educational qualifications preferred

• Major: Marketing, Business, or related field (MBA preferred).
• Degree: Bachelor Degree

Required work experience

• Industry: FMCG marketing
• Role: B2B or Food Secrive-focused
• Years of experience:  6+ years of experience in FMCG marketing, with at least 3 years in B2B or Food Service-focused roles.

Key Performance Indicators: 

Aligned with overall IFS business objective

Sales Value Target: 150 Bio

Reach: 20K Indirectly visited operators, Xx Directly visited operators

Penetration: Top 10 products: 25K operators

Additional Demand Generation Specific: Delivery of product innovation projects (OTIF), Campaign Performance (ROI) - TBD

Required Competencies: 

·       Strategic Marketing & Innovation

·       Customer-Centric Approach

·       Data-Driven Decision Making

·       Collaboration & Influencing

·       Creativity & Problem-Solving

Required Skills: 

·       Strong understanding of Food Service dynamics, customer behavior, and channel marketing.

·       Proven track record in demand generation and product innovation.

·       Excellent analytical, communication, and project management skills.