Marketing Lead, Membership & Consumer Ecosystem
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What you'll do
- Support the development of Brooks’ connected runner ecosystem, bringing together membership, loyalty, data, lifecycle, and personalization into a cohesive experience.
- Focus on how Brooks builds and scales ongoing relationships with runners, ensuring experiences become more personalized, relevant, and impactful over time.
- Partner closely with regional teams, Digital Products, Analytics, and CRM to enable seamless integration across platforms, channels, and touchpoints.
- Support the evolution of key technologies and systems that power membership and personalized experiences globally.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
- Runner First
- We act in the best interest of the runner
- Word is Bond
- We do what we say we’ll do
- Champion Heart
- We give our all in everything we do
- There is no “I” in Run
- We stay generous with our humanity
- Keep Moving
- We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.
Your Job:
As the Marketing Lead, Membership & Consumer Ecosystem at Brooks, you will support the development of Brooks’ connected runner ecosystem, bringing together membership, loyalty, data, lifecycle, and personalization into a cohesive experience. Working alongside the Senior Manager, Brand Owned Experience, you will focus on how Brooks builds and scales ongoing relationships with runners, ensuring experiences become more personalized, relevant, and impactful over time. You will partner closely with regional teams, Digital Products, Analytics, and CRM to enable seamless integration across platforms, channels, and touchpoints. You will support the evolution of key technologies and systems that power membership and personalized experiences globally.
Company
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