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Job Description – Marketing Manager
Ascentia Real Estate Holding Company owns and operates 40 manufactured housing communities across seven states, providing more than 3,000 high-quality manufactured homes to working families across the U.S.
We are seeking a Marketing Manager to oversee marketing strategy and execution across our portfolio. This role is responsible for digital marketing, lead generation, brand management, marketing analytics, community support, and vendor relationships, with a primary focus on increasing occupancy and strengthening Ascentia's communities and brands.
What You'll Do
Develop and execute marketing strategies for 40 Ascentia communities to increase leads, occupancy, and brand awareness.
Manage SEO, PPC, META advertising, social media, and online listings while tracking campaign performance and ROI.
Manage the marketing budget and recommend spending based on performance and community needs.
Oversee 40+ community websites, Facebook pages, and individual community brands.
Support Community Managers with local marketing strategies, advertising, materials, and available home promotions.
Lead reputation management through Google Business.
Manage relationships with key marketing, advertising, and technology vendors.
Analyze lead generation, leasing traffic, occupancy trends, and other marketing KPIs.
Work directly with the Vice President of Operations on marketing strategy, annual goals, budgets, and reporting.
Lead monthly marketing meetings and provide training support to Community Managers and Home Office employees.
Create and maintain marketing materials while ensuring consistent branding across the portfolio.
Support Resident Screening compliance requirements across seven states.
Requirements
Strong knowledge of digital marketing, including SEO, PPC, META Ads, social media, and lead generation.
Ability to analyze marketing data, campaign performance, budgets, ROI, and ROAS.
Strong project management skills with the ability to manage multiple properties, campaigns, and deadlines.
Excellent written, verbal, presentation, and training skills.
Strong eye for branding, design, and customer-facing content.
Proactive, organized, and comfortable working independently while collaborating across departments.
Property management, real estate, multifamily, manufactured housing, or other multi-location marketing experience strongly preferred.
Some travel may be required.
Preferred Platforms & Technology
Experience with some of the following is preferred:
Yardi Voyager CRM • RentCafe • Reach Site Manager • Zillow • Google Ads/Business Profile • META Ads Manager • Facebook Marketplace • WordPress • GoDaddy • Prospect Screening Tools • WorkVivo • LinkedIn • Adobe Illustrator/Creative Suite • Canva
Candidates do not need experience with every platform but should be comfortable learning new systems quickly.
Education & Experience
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
Previous experience in marketing, digital marketing, property marketing, or a related role.
Real estate, property management, multifamily, manufactured housing, or residential experience is preferred.
Experience supporting multiple locations, properties, or brands is a plus
Ascentia is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of actual or perceived race, color, creed, religion, ancestry, citizenship status, age, sex, marital status, sexual orientation, national origin, disability or handicap, veteran status, or any other characteristic protected by applicable federal, state or local laws.
