Marketing Manager
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What you'll do
- Take ownership of the dealership's social media channels, including Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
- Create engaging content around vehicles, new model launches, offers, test drives, customer experiences, showroom activities, and events.
- Visit showrooms regularly to film and photograph vehicles, campaigns, events, and customer activities.
- Create and edit short-form videos, reels, photos, graphics, and other digital content.
- Develop and maintain a monthly social media and content calendar.
- Plan and publish content consistently across relevant channels.
- Monitor engagement and social media performance and adjust content accordingly.
- Plan and manage digital marketing campaigns to increase brand awareness, showroom visits, test drives, enquiries, and vehicle sales leads.
- Manage advertising campaigns across platforms such as Meta, Google, and other relevant automotive or digital channels.
- Support campaigns for new vehicle launches, special offers, test-drive campaigns, seasonal activities, and dealership promotions.
- Coordinate digital campaigns with the sales team to ensure marketing activities support current sales priorities.
- Monitor campaign performance, leads, engagement, and other relevant KPIs.
What they're looking for
- Previous experience in automotive marketing, dealership marketing, retail marketing, or a similar customer-facing industry.
- Experience managing social media for a company, brand, dealership, or retail business.
- Strong hands-on skills in photo and video creation and editing.
- Experience creating short-form content such as Reels, TikToks, Stories, and promotional videos.
- Understanding of digital advertising and lead-generation campaigns.
- Experience coordinating showroom, retail, promotional, or customer events.
- Strong understanding of how marketing activities can support sales, customer enquiries, showroom visits, and test drives.
- A good eye for visual presentation and brand consistency.
- Ability to work independently and manage multiple campaigns and deadlines.
- Strong communication and coordination skills.
- A proactive, creative, and hands-on approach.
- Fluent English; Swedish language skills are an advantage.
Nice to have
- Meta Business Suite / Meta Ads Manager
- Instagram, Facebook, LinkedIn and TikTok
- Google Ads
- Google Analytics
- Canva / Adobe Creative Cloud
- CapCut, Premiere Pro or similar video-editing tools
- Website/CMS platforms
- Social media scheduling and analytics platforms
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Marketing Manager – Automotive Dealership
Location: Stockholm, Sweden
Employment Type: Full-time
About the Role
We are looking for a creative, hands-on, and independent Marketing Manager to take overall responsibility for day-to-day marketing activities for two premium automotive brands in Stockholm.
You will manage the brands' digital presence, content creation, advertising, printed materials, and in-store events, ensuring a consistent and professional brand experience across all channels.
Key Responsibilities
Manage and develop social media channels across relevant platforms.
Plan, create, and publish engaging content for social media and digital channels.
Film and photograph vehicles, events, stores, and other marketing activities.
Edit videos, photos, graphics, and other marketing materials.
Manage digital advertising campaigns across websites and relevant platforms.
Coordinate the creation and production of printed marketing materials.
Plan, coordinate, and support events and promotional activities at dealerships.
Maintain consistent brand identity and visual communication across all channels.
Coordinate with internal teams, agencies, suppliers, and other marketing partners.
Monitor marketing activities and identify opportunities to improve engagement and brand visibility.
Take ownership of the day-to-day marketing calendar, activities, and deliverables for both brands.
Requirements
Experience in marketing, preferably within automotive, retail, premium/luxury, or consumer brands.
Strong understanding of social media marketing and digital content creation.
Practical experience with photography, video production, and editing.
Experience managing digital advertising and online campaigns.
Strong visual and creative sense with attention to brand consistency.
Ability to work independently and manage multiple activities simultaneously.
Strong communication, coordination, and organisational skills.
Fluency in English; Swedish is an advantage.
Comfortable working in a hands-on role where you are responsible for taking ideas from planning to execution.
What We Offer
An independent and hands-on marketing role within the automotive industry.
The opportunity to manage marketing activities for two premium automotive brands.
A dynamic and international working environment.
The opportunity to shape and develop the brands' local presence in the Swedish market.
Company
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