Marketing Manager, Customer Insights
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What you'll do
- Creates annual strategic learning plans with business areas supported (e.g., Pro, Install Services, Digital, Stores) to make sure all critical insight needs are covered, and guide work planning for analyst team
- Delegates execution of work to senior analyst team, and coaches more junior team members in new research methodologies, analysis, storytelling, and relationship management
- Designs and executes large strategic research initiatives, and summarizes research insights alongside other data inputs to tell a cohesive story and drive to impact
- Ensures research output and analysis is high-quality and error free, while also delivered in a simple and compelling narrative
- Proactively identifies data sources that are needed to round out complete understanding of the customer (or consumer), and synthesizes data analysis to guide decision making
- Lead without authority by working with immediate team and across the enterprise to achieve both the project-specific goals, and the enterprise goals.
- Acts as a consistent advocate for the end-customer, helping business partners put themselves in the Lowe’s customers’ shoes
- Stays current on best-in-class research providers, techniques, tools, and innovations – in both qualitative and quantitative methodologies
What they're looking for
- Bachelor’s degree in marketing, Business, Analytics, or Economic fields or equivalent years of experience in lieu of education requirement, if applicable
- 7 Years Marketing, Insights/Analytics or Strategy Experience
- 1 Year of leadership experience
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The Marketing Manager, Customer Insights role will lead strategic research plans and guide analysts to execute research projects seamlessly, with support from research vendors. The Manager will be a student of the business and support business partners with relevant insights by understanding their ongoing business challenges and translate insights into strategies and actions.
What You Will Do
- Creates annual strategic learning plans with business areas supported (e.g., Pro, Install Services, Digital, Stores) to make sure all critical insight needs are covered, and guide work planning for analyst team
- Delegates execution of work to senior analyst team, and coaches more junior team members in new research methodologies, analysis, storytelling, and relationship management
- Designs and executes large strategic research initiatives, and summarizes research insights alongside other data inputs to tell a cohesive story and drive to impact
- Ensures research output and analysis is high-quality and error free, while also delivered in a simple and compelling narrative
- Proactively identifies data sources that are needed to round out complete understanding of the customer (or consumer), and synthesizes data analysis to guide decision making
- Lead without authority by working with immediate team and across the enterprise to achieve both the project-specific goals, and the enterprise goals.
- Acts as a consistent advocate for the end-customer, helping business partners put themselves in the Lowe’s customers’ shoes
- Stays current on best-in-class research providers, techniques, tools, and innovations – in both qualitative and quantitative methodologies
Minimum Qualifications
- Bachelor’s degree in marketing, Business, Analytics, or Economic fields or equivalent years of experience in lieu of education requirement, if applicable
- 7 Years Marketing, Insights/Analytics or Strategy Experience
- 1 Year of leadership experience
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Company
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