Media Executive - EU
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What you'll do
- Supporting execution of the EU paid media strategy to drive awareness, consideration and conversion objectives across the funnel based on local market strategic need.
- Work alongside our Media agency and / or Retailer Media teams to optimise campaigns against agreed KPIs including ROAS, CPA, engagement and conversion.
- Collaborate closely with Global brand marketing and Creative teams to brief in best-in-class assets for paid campaigns, aligned to platform best-practise, and optimised for local markets.
- Manage translation process post asset delivery from Global, briefing in creatives & copy to translations teams.
- Incorporate Global marketing directive into paid media activation for NPD launches and event-based activations - including creative considerations, messaging, and audience strategy.
- Own asset-readiness within timelines agreed with Retailers for co-op media investment plans.
- Contribute to regular paid media campaign reporting, to track performance against benchmark and recommend changes based on insights.
- Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
- Monitor competitor and consumer behaviour, to influence ad decisions where relevant. Responsible for timely finance process management - raising POs & reconciling each month
- Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs. Leaning into increasing AI use and pushing this forward across the team.
- Analyse creative performance to understand what resonates with different audiences and feed insights back to Creative, and other Global teams.
What they're looking for
- You have some experience in paid media (agency or in-house), ideally within beauty, fashion, luxury or retail.
- You are confident analysing performance data and drawing insights; with a strong understanding of key metrics such as ROAS, CPA, CTR and conversion rate.
- Organised and detail-oriented, with the ability to manage multiple campaigns simultaneously.
- Commercially curious, with a desire to understand how paid media drives revenue and growth.
- Data-led but creatively aware - understanding the balance between performance and brand.
- You are a strong collaborator and work well in a fast paced environment; you can pivot with ease, bringing a positive attitude!
- An excellent communicator, you can effectively articulate your point of view and know how to build strong cross functional relationships.
- You work well under pressure, you can ruthlessly prioritise and know how to influence up and work in an agile environment.
- Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
- Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
We have an exciting opportunity for an ambitious, passionate, and driven Paid Media Executive to join the Europe Marketing team!
In this newly created role, you will be responsible for managing and optimising campaigns across dynamic EU channel landscape. The role focuses on driving media via retailer linked campaigns and/ or brand led national campaigns. Your close partners will be retailer media teams, and media agencies alongside Global teams as well. Working as a member of the wider Marketing team sharing feedback, best practise and insights to continually improve the plan and performance of Charlotte Tilbury.
The Paid Media Marketing Executive is responsible for developing and executing paid media marketing campaigns including channel strategies and asset management end to end for all the different markets with EU.
As one of our regional marketing guardians, you will collaborate effectively with the wider EU and digital teams and inspire key stakeholders with your attitude to excellence, your unstoppable and imaginative creative flair, and your passion for getting things done!
As our Media Executive you will
- Supporting execution of the EU paid media strategy to drive awareness, consideration and conversion objectives across the funnel based on local market strategic need.
- Work alongside our Media agency and / or Retailer Media teams to optimise campaigns against agreed KPIs including ROAS, CPA, engagement and conversion.
- Collaborate closely with Global brand marketing and Creative teams to brief in best-in-class assets for paid campaigns, aligned to platform best-practise, and optimised for local markets.
- Manage translation process post asset delivery from Global, briefing in creatives & copy to translations teams.
- Incorporate Global marketing directive into paid media activation for NPD launches and event-based activations - including creative considerations, messaging, and audience strategy.
- Own asset-readiness within timelines agreed with Retailers for co-op media investment plans.
- Contribute to regular paid media campaign reporting, to track performance against benchmark and recommend changes based on insights.
- Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
- Monitor competitor and consumer behaviour, to influence ad decisions where relevant. Responsible for timely finance process management - raising POs & reconciling each month
- Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs. Leaning into increasing AI use and pushing this forward across the team.
- Analyse creative performance to understand what resonates with different audiences and feed insights back to Creative, and other Global teams.
Who you will work with
- You will report directly into our Media Manager, EU.
- You will work closely alongside the EU Marketing team, PR, Global, in region agencies; as well as cross functionally with the wider EU Function.
About you
- You have some experience in paid media (agency or in-house), ideally within beauty, fashion, luxury or retail.
- You are confident analysing performance data and drawing insights; with a strong understanding of key metrics such as ROAS, CPA, CTR and conversion rate.
- Organised and detail-oriented, with the ability to manage multiple campaigns simultaneously.
- Commercially curious, with a desire to understand how paid media drives revenue and growth.
- Data-led but creatively aware - understanding the balance between performance and brand.
- You are a strong collaborator and work well in a fast paced environment; you can pivot with ease, bringing a positive attitude!
- An excellent communicator, you can effectively articulate your point of view and know how to build strong cross functional relationships.
- You work well under pressure, you can ruthlessly prioritise and know how to influence up and work in an agile environment.
- Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
- Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your fury friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
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