Meta Ads Specialist
Sign up free to see how well your resume matches this role.
What you'll do
- Plan, launch, manage, and optimise paid advertising campaigns across Meta platforms.
- Manage campaigns through Meta Ads Manager, including campaign structure, audiences, budgets, bidding, and optimisation.
- Monitor key performance metrics including ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.
- Develop and execute media buying strategies aligned with campaign and business objectives.
- Conduct ongoing audience, placement, creative, and offer testing to improve campaign performance.
- Build and manage A/B and multivariate testing strategies.
- Identify opportunities to scale successful campaigns while maintaining performance and efficiency.
- Analyse campaign data and translate insights into clear optimisation actions.
- Collaborate with creative and marketing teams to develop high-performing ad concepts and messaging.
- Monitor creative performance and identify when new creative variations or angles are required.
- Manage advertising budgets effectively and allocate spend based on performance.
- Implement and monitor retargeting and prospecting campaigns.
What they're looking for
- 2–4+ years of professional media buying or paid social advertising experience.
- Strong hands-on experience with Meta Ads is required.
- Proven experience managing campaigns through Meta Ads Manager.
- Strong understanding of campaign structures, targeting, retargeting, lookalike audiences, bidding, and budget optimisation.
- Experience analysing paid media performance and optimising campaigns based on data.
- Strong understanding of performance marketing metrics such as ROAS, CPA, CPL, CTR, CPC, and conversion rate.
- Experience with campaign testing, creative testing, and audience experimentation.
- Comfortable managing and scaling advertising budgets.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Excellent attention to detail and a performance-focused mindset.
Nice to have
- Experience with additional paid advertising platforms such as Google Ads, TikTok Ads, or LinkedIn Ads.
- Experience working with e-commerce, lead generation, or direct-response campaigns.
- Familiarity with tracking, attribution, pixels, Conversion API, and analytics platforms.
- Experience working in a fast-paced agency or performance marketing environment.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We’re looking for a results-driven Media Buyer with 2–4+ years of experience managing and optimising paid advertising campaigns. You’ll be responsible for planning, launching, monitoring, and scaling campaigns across digital advertising channels, with a strong focus on Meta Ads.
Hands-on experience with Meta Ads Manager is essential for this role. You should be comfortable managing advertising budgets, analysing campaign performance, testing creative and audience strategies, and making data-driven decisions to improve results.
Key Responsibilities
- Plan, launch, manage, and optimise paid advertising campaigns across Meta platforms.
- Manage campaigns through Meta Ads Manager, including campaign structure, audiences, budgets, bidding, and optimisation.
- Monitor key performance metrics including ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.
- Develop and execute media buying strategies aligned with campaign and business objectives.
- Conduct ongoing audience, placement, creative, and offer testing to improve campaign performance.
- Build and manage A/B and multivariate testing strategies.
- Identify opportunities to scale successful campaigns while maintaining performance and efficiency.
- Analyse campaign data and translate insights into clear optimisation actions.
- Collaborate with creative and marketing teams to develop high-performing ad concepts and messaging.
- Monitor creative performance and identify when new creative variations or angles are required.
- Manage advertising budgets effectively and allocate spend based on performance.
- Implement and monitor retargeting and prospecting campaigns.
- Prepare regular performance reports highlighting results, insights, and opportunities for improvement.
- Stay informed about changes to Meta advertising features, algorithms, policies, and industry best practices.
Requirements
- 2–4+ years of professional media buying or paid social advertising experience.
- Strong hands-on experience with Meta Ads is required.
- Proven experience managing campaigns through Meta Ads Manager.
- Strong understanding of campaign structures, targeting, retargeting, lookalike audiences, bidding, and budget optimisation.
- Experience analysing paid media performance and optimising campaigns based on data.
- Strong understanding of performance marketing metrics such as ROAS, CPA, CPL, CTR, CPC, and conversion rate.
- Experience with campaign testing, creative testing, and audience experimentation.
- Comfortable managing and scaling advertising budgets.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Excellent attention to detail and a performance-focused mindset.
Nice to Have
- Experience with additional paid advertising platforms such as Google Ads, TikTok Ads, or LinkedIn Ads.
- Experience working with e-commerce, lead generation, or direct-response campaigns.
- Familiarity with tracking, attribution, pixels, Conversion API, and analytics platforms.
- Experience working in a fast-paced agency or performance marketing environment.
Benefits
💻 Fully Remote: Work from anywhere with international teams
🤝 Peer Community: Connect with high-performing sales professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
Company
Company facts come from this company's own listings. We only show what the postings themselves carry.