Mumbai GM Demand Generation Maha
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About this role
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.
VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
VIL is an equal opportunity employer committed to diversifying its workforce.
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Job Title: |
Lead - Demand Generation |
Job Code: |
22002868 |
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Designation: |
GM - Demand Generation |
Band: |
M3 |
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Function: |
Enterprise Mobility, Mktg & Capabilities |
Sub-Function: |
Enterprise Mktg |
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Reports To: |
VP & Head - Enterprise Marketing |
No. of Direct Reports |
1 |
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Location Type: |
COR |
No. of Direct + Indirect Reports |
1 |
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Job Purpose |
The Lead – Demand Generation drives enterprise revenue growth by building and managing high-quality outbound and inbound lead pipelines across segments and lines of business. This role owns the end-to-end demand generation engine — from BANT qualification and funnel management to ISR team performance and database enrichment — translating marketing investment into measurable new order bookings. By aligning demand generation outcomes with sales conversion goals, this role serves as the critical bridge between marketing programs and revenue realisation. |
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Key Responsibilities |
Managerial
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Technical/ Functional Competencies |
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Behavioural & Leadership Competencies |
Leadership Competencies
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Qualifications & Experience |
Minimum Education Qualification MBA / PGDM – Marketing or equivalent. Graduate. Diploma in Digital marketing is additionly helpful.
Years of working experience Minimum 15 years total with at least 5 years in B2B demand generation, inside sales management, or enterprise marketing in a telecom or technology environment. |
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Working Relationship |
Internal Stakeholders
External Stakeholders
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Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership
Company
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