National Account Executive (Specialty Retail)

Red Bull UK is currently recruiting for a National Account Executive (Specialty Retail) to be based in the UK.

The National Account Executive (NAE) will work alongside the Senior National Account Manager (SNAM) and is responsible for winning new business across multiple sectors including DIY, Clothing & Apparel & Gaming, to drive distribution. The role will also include account management of existing customers driving volume, share, profit, and net revenue targets in the retail sector. The NAE will also collaborate closely with the wider Red Bull & Specialist channel, national account teams, supply chain, finance, customer marketing, and category management teams. The strategic direction of the Company is to be followed with emphasis on the key pillars within the Off Premise sales team.

This role includes P&L responsibility for existing customers as well as the creation and development of the overall joint business plan to deliver profitable growth. The role also includes collaboration with the SNAM and other NAE to ensure delivery of the wider teams’ objectives whilst continuing to build a winning strategy focused on distribution, share of space and additional placements to win value share.

⚪ All the responsibilities we'll trust you with:

NEW BUSINESS

• Seek after new business opportunities with the aim to increase distribution of Red Bull as part of our Project Reach Strategy.

ACHIEVEMENT OF AGREED GROWTH PLANS BY ACCOUNT

• Deliver growth targets driven by business plans that are aligned and relevant to the customer’s and Red Bull’s priorities.

• Post-evaluation of activity within account with learnings applied.

FORECASTING, EVALUATION AND DEVELOPMENT

• Forecast, drive growth and track development of the account to be able to make well informed, accurate and timely business decisions.

• Ensure accurate forecasts of base, promotional & feature volume and point of sale material, with subsequent evaluation of activities undertaken for future implementation.

• Management alongside the SNAM of finance and operations cycles including Month End Close, Sales & Operations Planning & Channel Review Meetings.

CUSTOMER CONTACT STRATEGY

• Proactively manage customer contact strategy to remove obstacles to progress. Timely meetings with key contacts to ensure development of overall business plan. Contacts will include, but not be limited to Commercial, Logistics, Category, Finance and Operations.

RED BULL CONTACT STRATEGY

• Build and maintain internal contact strategy to help meet overall account KPI’s. To include collaboration with Category Management, Logistics, Finance, Net Revenue Management, Brand & Shopper Marketing teams.

BRAND ADVOCATE

• To be a brand advocate to your customer, the trade and Red Bull and mirror the brand values to always deliver enhanced brand perception.

🟡 Your areas of knowledge and expertise

that matter most for this role:

• Proven track record of achievement within a commercial environment

• Experience of negotiating and running a joint business plan

• Excellent communication, organisational and presentation skills

• Proven ability to handle, evaluate and utilise sales data and insights effectively.