[Online Marketing]: Associate- SMO

About the Role

Key Responsibilities

Content Distribution

• Publish and distribute blogs, reports, videos, case studies and other content across social platforms.
• Repurpose existing content into posts, threads, carousels, short videos and other formats.
• Maintain daily/weekly content distribution calendars.
• Identify relevant communities, groups and conversations for content distribution.

Social Media

• Manage day-to-day activities across LinkedIn, X/Twitter, Facebook, Reddit and YouTube.
• Monitor trending topics and relevant industry conversations.
• Engage with comments, communities and relevant audiences.
• Support company and founder/executive social media profiles.

Community Building

• Participate in relevant Reddit, LinkedIn and other industry communities.
• Find relevant discussions where our content/expertise can add value.
• Help increase brand visibility and organic reach.

Content & Growth

• Work with SEO and Content teams to understand upcoming content.
• Turn one piece of content into multiple social media assets.
• Experiment with different hooks, formats and distribution methods.
• Track what content performs best and continuously improve.

Reporting

• Track reach, engagement, followers, referral traffic and leads.
• Prepare simple weekly/monthly social media performance reports.
• Identify top-performing content and distribution opportunities.

What We're Looking For

• 0–1 year experience in Social Media, Digital Marketing, Content Marketing or a related field.
• Good understanding of LinkedIn, X/Twitter, Facebook, Reddit and YouTube.
• Strong interest in social media and content marketing.
• Good written English and communication skills.
• Comfortable writing short social media posts and engaging with online communities.
• Curious about trends, creators, communities and digital marketing.
• Willingness to learn and experiment.
• Basic knowledge of Canva and social media/analytics tools is a plus.