Organic Growth Hacker - Paper.io 2
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What you'll do
- Build an account machine: Launch and run a network of accounts: niche pages, personas, gameplay clips, languages, AI-produced content. Scale the ones that win and kill the rest fast.
- Use AI as a weapon: Produce, remix and test content at a volume a traditional team can't match, with AI video, voice, editing and automation.
- Hijack trends in hours, not weeks: Spot sounds, formats and IRL trends rising among Gen Alpha, and turn them into PO2 content before they peak.
- Hack distribution: Seeding, comments, stitches and duets, fan accounts, cross-posting, and boosts on winning posts. Every post gets a plan to spread.
- Activate creators and collabs: Find creators big and small, set up collabs, and turn players into content creators through challenges, UGC and in-game hooks.
- Test everything, all the time: Hooks, formats, first frames, posting times, accounts. Read the data, double down on what works, cut the rest.
- Report what you learn. Every week: what blew up, why, and what you're scaling next.
What they're looking for
- You've already grown accounts or brands on TikTok/Shorts, and you can show numbers (your own accounts count, and often count more).
- You think in volume, speed and iteration, not perfection.
- You have a bag of tricks: algorithm hacks, growth loops, tools, automation, and you're always looking for more.
- You're fluent in AI tools for content production and scale.
- You get Gen Alpha culture: what's cool, what's cringe, what moves fast.
- You can edit short-form videos yourself, quickly.
- You're data-driven: you know what hold rate, shares per view and completion rate tell you.
Nice to have
- You're comfortable on camera (a plus).
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Voodoo
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Team
Our Gaming team is made up of hybrid-casual, casual, and mid-core experts. Our 'Core' games team supports internal and external studios worldwide in creating, developing, and launching new hit games, whilst our 'Live' games team focuses on delivering higher engagement on our existing and successful games.
Joining our Live games team means collaborating with gaming industry experts on globally renowned, enduring games while embracing exciting new entrepreneurial ventures. With over seven billion downloads worldwide and a portfolio of more than 10 resilient hybrid games generating more than $20m per year, we are the world's largest and most successful hybrid publisher.
Paper.io 2 is one of Voodoo's biggest games: 100M+ downloads and a top-ranked arcade title. It's simple, competitive and oddly satisfying, and it's played mostly by Gen Alpha (middle school / early high school).
Role
We're not looking for a community manager or a social media manager who posts three times a week and hopes for the best.
We're looking for a growth hacker who uses social media as their playground. You don't wait for the algorithm; you find ways to game it. You'd rather launch 100 accounts to see which 3 blow up than polish a single post for a week. You know the tricks, the loopholes and the formats nobody has tried yet, and you test them before everyone else does.
Your one mission: make Paper.io 2 massively viral on TikTok, YouTube Shorts and Instagram, measured in views, engagement and virality.
Build an account machine: Launch and run a network of accounts: niche pages, personas, gameplay clips, languages, AI-produced content. Scale the ones that win and kill the rest fast.
Use AI as a weapon: Produce, remix and test content at a volume a traditional team can't match, with AI video, voice, editing and automation.
Hijack trends in hours, not weeks: Spot sounds, formats and IRL trends rising among Gen Alpha, and turn them into PO2 content before they peak.
Hack distribution: Seeding, comments, stitches and duets, fan accounts, cross-posting, and boosts on winning posts. Every post gets a plan to spread.
Activate creators and collabs: Find creators big and small, set up collabs, and turn players into content creators through challenges, UGC and in-game hooks.
Test everything, all the time: Hooks, formats, first frames, posting times, accounts. Read the data, double down on what works, cut the rest.
Report what you learn. Every week: what blew up, why, and what you're scaling next.
Profile
You've already grown accounts or brands on TikTok/Shorts, and you can show numbers (your own accounts count, and often count more).
You think in volume, speed and iteration, not perfection.
You have a bag of tricks: algorithm hacks, growth loops, tools, automation, and you're always looking for more.
You're fluent in AI tools for content production and scale.
You get Gen Alpha culture: what's cool, what's cringe, what moves fast.
You can edit short-form videos yourself, quickly.
You're data-driven: you know what hold rate, shares per view and completion rate tell you.
You're comfortable on camera (a plus).
Why join
One of the biggest mobile games in the world as your sandbox
Real freedom to test unconventional ideas
Resources to scale what works: tools, AI, creators, paid boosts
A direct line to the UA, creative and game teams
Benefits
Best-in-class compensation
Other benefits according to the country you reside
Company
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