Paid Ads Marketing Manager, DX

About DX

DX is headquartered in Salt Lake City, Utah and is one of the fastest-growing SaaS companies globally. We help engineering leaders build high-performing, productive teams. DX collects millions of data points daily, powering insights into developer productivity and experience at companies like Pinterest, GitHub, BNY, Xero, and many more.

Our business has scaled profitably and grown rapidly—tripling annual recurring revenue in the last several years.

DX recently closed on its acquisition by Atlassian. By joining Atlassian, we will expand our resources, accelerate growth and R&D, and ultimately deliver greater impact to our customers.

What we value at DX

Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can’t control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible

The role

As Performance Marketing Manager, you will own DX's paid acquisition channels and website conversion engine. You'll develop and execute paid media strategy to hit aggressive lead generation and revenue targets, while also owning on-site conversion rate optimization, because in this role, driving traffic and converting it are equally your job.

This is a hands-on ownership role: you are the full owner-operator of DX's paid Google and social program, from strategy through daily execution. You'll be building and testing campaigns, rebuilding landing pages, running experiments, and reporting on performance with a clear point of view on what to do next. You'll work closely with the Managing Editor and PMM team on messaging alignment, and with the ABM team on account-level coordination.

Responsibilities:

What you'll do:

Why this role matters

Every dollar DX spends on paid media and every landing page we ship has a direct, measurable line to revenue. This role doesn't hand off after the click: you own the full visitor-to-lead journey. You'll have real authority over budget allocation and your recommendations get implemented.

Priorities

Budget & spend management

• Manage a $600,000+ monthly ad budget across Google Ads and LinkedIn Ads, with full accountability for spend efficiency and return

• Continuously review performance and reallocate spend based on results

• Build dashboards and provide regular performance reports tracking spend, CPL, cost-per-opp, and pipeline contribution, with clear recommendations on where to increase, decrease, or reallocate

• Run scenario models and forecasts to support budget planning

Audience targeting & segmentation

• Own ongoing refreshes of audience targeting and segmentation to reach the maximum amount of net new engineering leaders, building and refining active audience segments by role, company size, and industry

• Run account-based targeting covering DX's top target accounts, plus lookalike, retargeting, and intent-based segments aligned to DX's ICP

• Set and monitor saturation guardrails; test new adjacent or lookalike audiences to discover new prospects before existing segments saturate

• Build audience suppression rules to prevent wasted spend on existing customers and disqualified leads

Campaign & creative execution

• Launch new campaigns tied to product releases, research publications, signature events, and other major marketing moments

• Refresh ad creative on an ongoing basis based on performance data

• Update ad keywords, creative, and copy for cutting-edge and high-velocity terms

• Own attribution strategy and tagging standards

Conversion rate optimization

• Own the conversion rate of getdx.com, from landing page to form fill to qualified lead, rebuilding key landing pages to maximize conversion

• Run structured A/B and multivariate tests on headlines, CTAs, form fields, page layouts, and social proof elements

• Optimize the full visitor journey (ad → landing page → form → thank you → nurture), partnering with the demand gen, research, and product marketing teams to keep landing page copy aligned to ad messaging

• Monitor site-wide conversion metrics: visit-to-lead rate, lead-to-MQL rate, page bounce rates, and form abandonment

Qualifications:

What we’re looking for:

• Required:

  • 4+ years of experience in performance marketing, growth marketing, or paid acquisition in B2B SaaS

  • Hands-on experience managing 6-7 figure budgets in paid media across Google and LinkedIn at minimum

  • Proven ability to manage large budgets and consistently improve CAC and ROAS

  • Demonstrated experience with CRO: you've redesigned landing pages, run A/B tests, and materially improved conversion rates (not just talked about it)

  • Comfort operating as a true owner-operator: hands-on, in-platform execution across Google Ads and LinkedIn Ads without agency support

  • Strong analytical and quantitative skills, with experience in campaign forecasting and scenario modeling

  • Excellent communication skills, with the ability to tell compelling stories with data

  • Entrepreneurial mindset and comfort with ambiguity in a fast-paced environment

  Desired:

  • Experience building predictive models or AI agents for user targeting and campaign optimization

  • Familiarity with advanced SEM tactics (dynamic search ads, Performance Max, demand gen campaigns)

  • Experience with landing page tools and testing platforms

  • Knowledge of B2B marketing tech stack and CRM integration (Salesforce, Customer.io, Marketo)

  • Understanding of programmatic, native, and video advertising

  • Background marketing to technical audiences like developers and IT buyers

  • Track record of testing new ad platforms and being an early adopter of emerging channels

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

This role may also be eligible for benefits, bonuses, commissions, and equity.