Paid Ads Specialist
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What you'll do
- Develop and execute paid advertising strategies aligned with business and revenue goals.
- Manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other relevant paid acquisition channels.
- Research target audiences, keywords, competitors, and customer segments.
- Plan campaign budgets and acquisition targets.
- Forecast performance and identify scaling opportunities.
- Align paid media with broader marketing, sales, and brand initiatives.
- Create and optimize campaign structures.
- Manage bids, budgets, placements, and targeting.
- Test ad copy, headlines, creatives, CTAs, audiences, and landing pages.
- Run structured A/B tests.
- Optimize campaigns based on performance data.
- Scale winning campaigns while maintaining acquisition efficiency.
What they're looking for
- Proven hands-on experience managing Google Ads and Meta Ads
- Strong understanding of: PPC, Paid acquisition, Conversion optimization, Attribution models, Audience targeting, Retargeting
- Hands-on experience with: Google Analytics (GA4), Google Tag Manager, Conversion tracking, Reporting dashboards
- Experience managing and optimizing advertising budgets
- Ability to analyze campaign data and make performance-based decisions
- Experience running A/B tests across campaigns and creatives
- Strong organizational and project management skills
- Excellent written and verbal English communication
- Comfortable working independently during U.S. business hours
Nice to have
- Experience with: LinkedIn Ads, YouTube Ads, TikTok Ads, Performance Max, Dynamic Search Ads, Automated bidding strategies, Marketing automation, Ad platform scripts and automation tools, Multi-channel paid acquisition, Remarketing strategies, Audience segmentation, Multi-touch attribution, Landing page optimization, Funnel conversion optimization
- Experience managing large or multi-channel advertising budgets is a plus.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.
This is a hands-on performance marketing role focused on:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Paid search & display
- Retargeting
- Lead generation
- Conversion optimization
- ROAS and acquisition efficiency
You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.
If you understand how to turn ad spend into measurable leads, conversions, and revenue, this role is a strong fit.
What You’ll Own
Paid Media Strategy & Planning
Develop and execute paid advertising strategies aligned with business and revenue goals.
- Manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Other relevant paid acquisition channels
- Research:
- Target audiences
- Keywords
- Competitors
- Customer segments
- New acquisition opportunities
- Plan campaign budgets and acquisition targets
- Forecast performance and identify scaling opportunities
- Align paid media with broader marketing, sales, and brand initiatives
Campaign Setup, Management & Optimization
Build and manage campaigns across:
- Paid Search
- Display
- Retargeting
- Video
- Lead Generation
- Conversion Campaigns
You’ll:
- Create and optimize campaign structures
- Manage bids, budgets, placements, and targeting
- Test:
- Ad copy
- Headlines
- Creatives
- CTAs
- Audiences
- Landing pages
- Run structured A/B tests
- Optimize campaigns based on performance data
- Scale winning campaigns while maintaining acquisition efficiency
Monitor and improve key metrics including:
- ROAS
- CPA
- CPL
- CPC
- CTR
- Conversion Rate
Google Ads & Paid Search
Manage and optimize Google Ads campaigns including:
- Search
- Display
- Retargeting
- YouTube
- Performance Max
- Dynamic Search Ads
Use:
- Automated bidding
- Keyword optimization
- Negative keywords
- Audience targeting
- Budget optimization
- Advanced campaign features
to continuously improve performance.
Meta, LinkedIn & Multi-Channel Advertising
Build and optimize campaigns across Meta and additional paid channels.
- Develop prospecting and retargeting audiences
- Test different audience segments and creative approaches
- Manage Meta Pixel and platform tracking
- Optimize LinkedIn campaigns for B2B lead generation where applicable
- Identify the strongest acquisition channels and allocate budget accordingly
Conversion Tracking, Analytics & Attribution
Ensure advertising performance is tracked accurately.
Set up and maintain:
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- LinkedIn Insight Tag
- Conversion tracking systems
Analyze:
- Conversion paths
- Customer acquisition performance
- Attribution
- Funnel performance
- Campaign profitability
Troubleshoot tracking issues and ensure leadership has reliable performance data.
Reporting & Performance Insights
Prepare clear weekly and monthly reports covering:
- Ad spend
- Leads and conversions
- ROAS
- CPA / CPL
- CTR
- Conversion rates
- Channel performance
- Testing results
Go beyond reporting numbers by providing actionable recommendations around:
- Budget allocation
- Audience targeting
- Creative direction
- Campaign structure
- Funnel optimization
- Scaling opportunities
Cross-Functional Collaboration
Work closely with:
- Marketing
- Content
- Design
- Analytics
- Web / Landing Page teams
- Leadership
Provide performance-driven feedback to improve:
- Ad creatives
- Messaging
- Landing pages
- Offers
- Conversion funnels
Stay current with advertising platform changes, algorithms, tools, and best practices.
What Makes You a Strong Fit
You:
- Think in ROAS, CPA, CPL, conversion rate, and revenue, not vanity metrics
- Are highly analytical and comfortable making decisions from data
- Enjoy testing and continuously improving campaigns
- Can balance creative thinking with quantitative analysis
- Proactively identify underperforming campaigns and fix them
- Understand how ads, landing pages, targeting, and tracking work together
- Can manage multiple campaigns and budgets without losing attention to detail
- Communicate campaign performance clearly to leadership
Required Experience & Skills
- Proven hands-on experience managing Google Ads and Meta Ads
- Strong understanding of:
- PPC
- Paid acquisition
- Conversion optimization
- Attribution models
- Audience targeting
- Retargeting
- Hands-on experience with:
- Google Analytics (GA4)
- Google Tag Manager
- Conversion tracking
- Reporting dashboards
- Experience managing and optimizing advertising budgets
- Ability to analyze campaign data and make performance-based decisions
- Experience running A/B tests across campaigns and creatives
- Strong organizational and project management skills
- Excellent written and verbal English communication
- Comfortable working independently during U.S. business hours
Nice to Have
Experience with:
- LinkedIn Ads
- YouTube Ads
- TikTok Ads
- Performance Max
- Dynamic Search Ads
- Automated bidding strategies
- Marketing automation
- Ad platform scripts and automation tools
- Multi-channel paid acquisition
- Remarketing strategies
- Audience segmentation
- Multi-touch attribution
- Landing page optimization
- Funnel conversion optimization
Experience managing large or multi-channel advertising budgets is a plus.
What a Typical Day Looks Like
You might:
- Review Google and Meta campaign performance
- Adjust bids, budgets, targeting, and placements
- Analyze ROAS, CPA, CPL, CTR, and conversion rates
- Launch new campaigns or audience tests
- Test new creatives, headlines, and messaging
- Review landing page performance
- Troubleshoot tracking or attribution issues
- Collaborate with designers on new ad concepts
- Identify underperforming campaigns and optimization opportunities
- Prepare performance insights for leadership
In short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization.
Key Metrics for Success
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead and revenue growth from paid channels
- Budget efficiency
- Campaign scalability
- Tracking and attribution accuracy
- Continuous improvement in campaign performance
Why This Role Stands Out
- Direct impact on revenue and customer acquisition
- Hands-on ownership of paid media campaigns
- Exposure to multiple advertising platforms
- Opportunity to manage and scale meaningful advertising budgets
- Strong autonomy over testing and optimization
- Data-driven environment with measurable performance expectations
- Fully remote opportunity
- Growth potential into:
- Senior Performance Marketing Specialist
- Paid Media Manager
- Growth Marketing Manager
- Head of Performance Marketing
Interview Process
- Application Review
- Spark Hire Intro Video
- Initial Interview with Pavago Recruiter
- Technical Interview / Paid Media Campaign Discussion
- Final Client Interview
- Offer & Background Verification
If you:
- Have strong hands-on experience with Google Ads and Meta Ads
- Know how to improve ROAS while reducing CPA and CPL
- Understand tracking, attribution, and conversion optimization
- Love testing and scaling paid campaigns
- Make decisions based on data rather than assumptions
This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising.
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