Paid Search Specialist

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We're an independent media partner offering transparency, integration, and a relentless focus on business impact.

In this role, you will develop strategies and manage the performance of various paid search accounts to drive client performance and growth. Exceptional communication skills and the ability to work collaboratively in a remote environment are essential.

This role qualifies as non-exempt.

Here's what it takes to be successful in the role:

• Curiosity and Skepticism: You are always asking, "WHY?" You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
• Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.
• Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
• Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.
• Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You're ready and excited for changes in the media landscape.
• Self-Development: You're reflective and self-aware. You seek opportunities to learn and develop yourself and others. You keep abreast of the latest trends in digital advertising, leveraging this knowledge to improve client campaigns and strategies.

 

Responsibilities:

• Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
• Target & Budget Management: The Paid Search Specialist independently manages budgets and campaign targets to achieve or exceed client goals. Ensures spend and revenue stay in line with goals and proactively communicates with client and team when performance challenges arise.
• Campaign Structure: Ensures campaigns are set up properly to appropriately spend and perform, including targeting, ads, and scheduling. Ensures ad copy, extensions, and GMC promos are aligned with appropriate promotions. Conducts thorough keyword research to identify high-performing keywords and negative keywords to optimize campaign performance.
• Reporting & Analysis: Ownership of regular analysis execution and pulling insights for assigned account(s). Basic understanding of how to recognize performance trends and weave them into a performance story for the client. Able to support diagnosing and troubleshooting account issues or bugs. Able to dig into performance specifics, from search queries to products to keywords to auction insights and beyond—a wizard in all types of reporting.
• Strategy & Innovation: Works closely with Account Supervisor, Account Director, and where applicable, Senior Specialist, to execute testing plans and account structural changes. Understands the why behind account and campaign set up and independently manages campaign structure. Proactively identifies new testing opportunities.
• Communication & Storytelling: Day-to-day contact for the client, as a performance expert and troubleshooting extraordinaire. Able to thoroughly speak to account/campaign performance and fully own client-facing reporting and storytelling for assigned account(s). Ensures client emails are answered in a timely manner.

Qualifications: 

• 0-3+ years in a fast-paced agency, media, or marketing environment, with hands-on experience building and managing paid search campaigns.
• Google Ads & Bing Ads proficiency.
• Proficiency in Excel/Google Sheets, PowerPoint/Google Slides, Microsoft Word/Google Docs.
• Excellent organizational and communication skills.
• Understanding of keyword research, campaign management, and optimization.

Nice to Haves

• Proficient with SEM reporting and third-party analytics tools (e.g., GA4, Adobe, etc.).
• Certification in Google Ads (or ability to obtain certification).
• Experience managing data feeds and shopping campaigns.

Compensation:

The annual gross base salary range is $50,000–$60,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate's qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401(k).