Paid Search Specialist
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About this role
About Us
HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across Order-to-Cash, Close & Reconciliation, Consolidation & Reporting, Accounts Payable, B2B Payments, and Treasury. HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and more. HighRadius has been consistently recognized as a market leader by Gartner, IDC, and Forrester.
Key Responsibilities
- Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising (Bing Ads).
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
- Manage campaign structures, bidding strategies, ad copy testing, and budget allocation.
- Monitor key performance metrics, including CTR, CPC, Conversion Rate, CPA, ROAS, and Impression Share.
- Analyze search term reports and implement positive and negative keyword strategies.
- Develop and execute A/B tests for ads, landing pages, and bidding approaches.
- Collaborate with content, design, SEO, and marketing teams to improve campaign effectiveness.
- Generate weekly and monthly performance reports with actionable insights and recommendations.
- Learn, track, and troubleshoot conversion tracking using tools such as Google Analytics 4 and platform conversion tracking.
- Stay updated on industry trends, platform updates, and best practices in paid search.
Required Qualifications
- Bachelor's degree in Marketing, Analytics, or a related field.
- 3+ years of hands-on experience managing paid search campaigns.
- Strong expertise in Google Ads, Microsoft Ads, keyword research, and bid management(Applicable only if the person is from Digital Marketing)
- Experience with Google Analytics and reporting tools.
- Strong analytical skills with proficiency in Excel/Google Sheets.
- Ability to interpret performance data and translate findings into optimization actions.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Experience with Marketing Communications, Ad Copy, Content, and Landing Page design
- Familiarity with attribution models and conversion tracking.
- Experience with CRM integrations and lead management platforms like HubSpot, Salesforce, etc.
- Google Ads and Google Analytics certifications(Applicable only if the person is from Digital Marketing)
- Experience in B2B SaaS, FinTech, or Enterprise Marketing environments.
Company
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