Partner Marketing Manager
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What you'll do
- Co-develop annual and quarterly joint marketing plans with Partner Managers and partner stakeholders.
- Define target segments, joint value propositions, messaging, and use cases for each partnership.
- Ensure alignment of partner GTM plans with overall marketing, sales, and product strategies.
- Lead the execution of co-branded campaigns including webinars, events, digital campaigns, email nurture, content assets (e.g., eBooks, white papers, case studies), and social promotion.
- Manage marketing co-op budgets, ensuring effective use and ROI tracking.
- Oversee design, production, and deployment of co-branded collateral, landing pages, and creative assets.
- Drive partner-sourced and partner-influenced leads through coordinated programs.
- Collaborate with Marketing Ops, Sales Ops, and BDR teams to ensure proper lead routing, attribution, and follow-up.
- Monitor campaign performance and optimize based on metrics (leads, pipeline, conversions, cost per lead)
- Produce content kits and enablement toolkits to support partner engagement and execution.
- Develop internal and partner-facing sales enablement materials: battlecards, pitch decks, joint solution briefs, ROI calculators, and messaging frameworks.
- Ensure co-branding compliance and consistency with both TCP and partner brand standards.
What they're looking for
- 3–6 years of B2B marketing experience, ideally in SaaS or technology partnerships with 1-2 years in a Partner Marketing role.
- Demonstrated success in running co-marketing or channel marketing programs with enterprise technology partners.
- Strong skills in project management, cross-functional collaboration, and stakeholder communication.
- Experience with marketing automation, CRM systems (e.g., Marketo, Salesforce) and tracking attribution.
- Ability to manage budgets and measure return on marketing investments.
- Strong analytical mindset, comfortable with metrics and data-driven decision making.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Business, or related field (advanced degree is a plus).
Nice to have
- Advanced degree is a plus.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
TCP Software is committed to cultivating a diverse and inclusive team. However, we’re unable to sponsor visas for this role.
About TCP Software
For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sectors to meet their complex timekeeping, employee scheduling, leave management, and other workforce needs. Growth is happening, and our vision for a successful future is clear — we'd love for you to join us on this journey!
For more information on TCP Software, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.
About the Role
The Partner Marketing Manager plays a key role in driving growth through TCP’s strategic ecosystem partnerships. This person will develop and execute joint go-to-market plans with major partners, manage co-marketing campaigns, and build awareness and demand within partner ecosystems.
Working closely with Partner Managers, Sales, and the broader Marketing team, this role bridges the gap between relationship management and marketing execution — turning partnerships into a scalable demand-generation engine.
What You’ll Be Doing
Joint Go-To-Market Planning
- Co-develop annual and quarterly joint marketing plans with Partner Managers and partner stakeholders.
- Define target segments, joint value propositions, messaging, and use cases for each partnership.
- Ensure alignment of partner GTM plans with overall marketing, sales, and product strategies.
Co-Marketing Campaign Execution
- Lead the execution of co-branded campaigns including webinars, events, digital campaigns, email nurture, content assets (e.g., eBooks, white papers, case studies), and social promotion.
- Manage marketing co-op budgets, ensuring effective use and ROI tracking.
- Oversee design, production, and deployment of co-branded collateral, landing pages, and creative assets.
Demand Generation and Lead Management
- Drive partner-sourced and partner-influenced leads through coordinated programs.
- Collaborate with Marketing Ops, Sales Ops, and BDR teams to ensure proper lead routing, attribution, and follow-up.
- Monitor campaign performance and optimize based on metrics (leads, pipeline, conversions, cost per lead)
Partner Communications and Enablement
- Produce content kits and enablement toolkits to support partner engagement and execution.
- Develop internal and partner-facing sales enablement materials: battlecards, pitch decks, joint solution briefs, ROI calculators, and messaging frameworks.
- Ensure co-branding compliance and consistency with both TCP and partner brand standards.
Brand Visibility and Thought Leadership
- Identify and manage joint speaking opportunities at partner and industry events.
- Work with communications and content teams to create co-authored thought leadership, press releases, and joint customer stories.
- Manage and optimize partner marketplace presence and listings (e.g., listing in partner app directories).
Performance Tracking and Reporting
- Maintain a partner marketing KPI dashboard (leads, pipeline, budget utilization, campaign ROI, content engagement).
- Provide regular reports and insights to stakeholders, including quarterly business reviews (QBRs) with partners.
- Recommend improvements and adjustments to strategies based on results and learnings.
How Your Success Will Be Measured
- Development and launch of 3–5 high-impact co-marketing campaigns with strategic partners within the first 6 months.
- Contribution of a measurable partner-driven pipeline and revenue.
- Efficient usage of budgets with demonstrated ROI.
- Increased visibility and awareness of TCP within key partner ecosystems.
- Strong collaboration across marketing, sales, product, and partner teams.
Requirements
- 3–6 years of B2B marketing experience, ideally in SaaS or technology partnerships with 1-2 years in a Partner Marketing role.
- Demonstrated success in running co-marketing or channel marketing programs with enterprise technology partners.
- Strong skills in project management, cross-functional collaboration, and stakeholder communication.
- Experience with marketing automation, CRM systems (e.g., Marketo, Salesforce) and tracking attribution.
- Ability to manage budgets and measure return on marketing investments.
- Strong analytical mindset, comfortable with metrics and data-driven decision making.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Business, or related field (advanced degree is a plus).
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Travel up to 25%.
Benefits
- Competitive salary
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- Employee Choice Benefit
Company
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