Partner Recruitment Campaign Manager
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About this role
As the Partner Recruitment Campaign Manager at WatchGuard, you will own the marketing engine that recruits new partners — generating leads at high volume, running competitive plays that win MSPs away from other vendors, and converting that pipeline into quality recruitment meetings and technical demos.
This role reports to the Sr. Director, Revenue Marketing and works closely with demand generation, marketing operations, sales enablement, and the partner recruitment sales team. Success is measured by lead volume, MQLs, meetings set, meeting-to-demo conversion, and new partner opportunities created.
Your days revolve around the funnel. You might launch a competitive play in the morning, review lead volume and meeting conversion data with marketing operations in the afternoon and connect with sales reps to make sure strong meetings turn into scheduled demos. Week to week, you'll keep high-volume programs running with the demand generation and webinar teams, and hold yourself and others accountable to lead, meeting, and demo targets.
Company
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