Partner Solution Marketing Manager
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What you'll do
- Develop joint value propositions and “better together” narratives that connect Entrust capabilities with partner offerings, routes to market, and customer priorities.
- Adapt product and solution messaging for specific partners, industries, accounts, and stages of the buyer journey by collaborating with product marketing, business development and external partner marketing and technical teams
- Create industry-specific partner narratives and use cases for priority markets and buying audiences.
- Coordinate reviews across Brand, Product, Sales, and partner stakeholders while maintaining project momentum and quality.
- Create joint pitch decks, solution brochures, executive messaging frameworks, and customer-facing presentations.
- Develop content for partner and Entrust seller enablement, including talk tracks, FAQs, objection handling, solution overviews, and training materials.
- Build reference architecture narratives in close collaboration with product, solutions, technical, and partner subject-matter experts.
- Develop joint customer success stories and proof points that demonstrate the business value of partner-enabled solutions.
- Maintain partner-facing assets aligned with Entrust messaging and brand standards.
- Support the content creation and copy for partner-specific solution pages, integration pages, content hubs, marketplace-aligned resources, and sales resource centers by partnering with web, creative, content, and digital teams
- Collaborate closely with integrated marketing and field marketing teams on campaign briefs, messaging, content requirements, and asset reuse.
- Develop partner-specific content for account-based marketing programs, field marketing campaigns, partner campaigns, and opportunity acceleration.
What they're looking for
- 5+ years of experience in product marketing, technical marketing, partner marketing, solutions engineering, or a related B2B technology role.
- Experience creating messaging, positioning, sales enablement, and customer-facing content for cybersecurity, cloud solutions, identity and access management or enterprise software solutions
- Ability to understand and communicate technical concepts such as APIs, integrations, authentication flows, cloud architectures, or security frameworks.
- Experience collaborating with product management, solutions engineering, sales, and external technology partners.
- Bachelor's degree in Computer Science, Engineering, Information Systems, Cybersecurity, Marketing or a related field.
- Equivalent combination of education and relevant professional experience will also be considered.
- Must be able to lawfully work within the US or Canada and have unrestricted work authorization for US or Canada.
Nice to have
- Familiarity with one or more of the following domains: Identity & Access Management (IAM), Identity Verification (IDV), authentication, data security, cybersecurity, or cloud security.
- Experience supporting strategic partnerships involving hyperscalers, GSIs, technology alliances, ISVs, and/or technology alliance partners.
- Master’s degree in STEM discipline and/or relevant certifications in cloud, cybersecurity, identity, or product marketing.
- Located in the Eastern or Central time zone.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Join us at Entrust
At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.
Get to Know Us
Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.
Position Overview:
Entrust is seeking a Partner Product Marketing Manager to develop partner-specific messaging, content, and enablement that help turn strategic relationships into scalable go-to-market programs. Working at the intersection of Business Development, Growth Marketing, Product Marketing, and our partner ecosystem, this role translates Entrust capabilities and partner strengths into compelling value propositions for partners and customers.
This role supports Global System Integrators (GSIs), cloud service providers and hyperscalers, and strategic alliance partners. It is ideal for a hands-on marketer with a strong technical foundation in enterprise security.
Responsibilities:
Joint Positioning and Partner Narratives
• Develop joint value propositions and “better together” narratives that connect Entrust capabilities with partner offerings, routes to market, and customer priorities.
• Adapt product and solution messaging for specific partners, industries, accounts, and stages of the buyer journey by collaborating with product marketing, business development and external partner marketing and technical teams
• Create industry-specific partner narratives and use cases for priority markets and buying audiences.
• Coordinate reviews across Brand, Product, Sales, and partner stakeholders while maintaining project momentum and quality.
Partner Sales Enablement
• Create joint pitch decks, solution brochures, executive messaging frameworks, and customer-facing presentations.
• Develop content for partner and Entrust seller enablement, including talk tracks, FAQs, objection handling, solution overviews, and training materials.
• Build reference architecture narratives in close collaboration with product, solutions, technical, and partner subject-matter experts.
• Develop joint customer success stories and proof points that demonstrate the business value of partner-enabled solutions.
• Maintain partner-facing assets aligned with Entrust messaging and brand standards.
Content Development
• Support the content creation and copy for partner-specific solution pages, integration pages, content hubs, marketplace-aligned resources, and sales resource centers by partnering with web, creative, content, and digital teams
• Collaborate closely with integrated marketing and field marketing teams on campaign briefs, messaging, content requirements, and asset reuse.
• Develop partner-specific content for account-based marketing programs, field marketing campaigns, partner campaigns, and opportunity acceleration.
Responsible AI Use
· This role requires responsible use of AI to accelerate research, synthesis, ideation, and content development. Final work must be accurate, specific, differentiated, and distinctly human in voice.
Basic Qualifications
· 5+ years of experience in product marketing, technical marketing, partner marketing, solutions engineering, or a related B2B technology role.
· Experience creating messaging, positioning, sales enablement, and customer-facing content for cybersecurity, cloud solutions, identity and access management or enterprise software solutions
· Ability to understand and communicate technical concepts such as APIs, integrations, authentication flows, cloud architectures, or security frameworks.
· Experience collaborating with product management, solutions engineering, sales, and external technology partners.
· Bachelor's degree in Computer Science, Engineering, Information Systems, Cybersecurity, Marketing or a related field.
· Equivalent combination of education and relevant professional experience will also be considered.
· Must be able to lawfully work within the US or Canada and have unrestricted work authorization for US or Canada.
Preferred Qualifications:
• Familiarity with one or more of the following domains: Identity & Access Management (IAM), Identity Verification (IDV), authentication, data security, cybersecurity, or cloud security.
• �� Experience supporting strategic partnerships involving hyperscalers, GSIs, technology alliances, ISVs, and/or technology alliance partners.
• Master’s degree in STEM discipline and/or relevant certifications in cloud, cybersecurity, identity, or product marketing.
• Located in the Eastern or Central time zone.
At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:
Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.
We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.
Ready to Make an Impact?
If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.
Apply today!
For more information, visit www.entrust.com. Follow us on, LinkedIn, Facebook, Instagram, and YouTube
Compensation Range:
The pay range for this position is $89,500 - $131,500 per year. This position is also eligible for the company's discretionary annual incentive plan. Actual compensation will be determined based on education, skills and experience. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive benefits, vacation, paid time off and paid holidays. Please speak with the recruiter for more details. Note: Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.
For US roles, or where applicable:
Entrust is an EEO/AA/Disabled/Veterans Employer
For Canadian roles, or where applicable:
Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.
If you require an accommodation, contact accessibility@entrust.com.
Recruiter:
Richa SrivastavaRicha.Srivastava@entrust.comCompany
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