Performance Marketing Manager, Guernsey
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What you'll do
- Drive customer growth and deliver measurable commercial outcomes through the effective management and optimisation of our client's marketing channels across all island markets.
- Lead performance marketing, website optimisation, customer acquisition, conversion improvement and data-driven testing to maximise return on marketing investment.
- Build in-house digital capability, taking greater ownership of campaign delivery and analysis while leveraging external partners where specialist expertise is required.
What they're looking for
- Strong, hands-on performance marketing experience, including direct management and optimisation of paid digital campaigns across platforms such as Google Ads, Meta or equivalent.
- Demonstrable experience managing digital marketing budgets against commercial performance measures such as CPA, CAC, conversion rate, ROAS or equivalent.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
An exciting opportunity has arisen for a Performance Marketing Manager.
In this role you willdrive customer growth and deliver measurable commercial outcomes through the effective management and optimisation of our client'smarketing channels across all island markets.
The role will lead performance marketing, website optimisation, customer acquisition, conversion improvement and data-driven testing to maximise return on marketing investment.
The successful candidate will also build in-house digital capability, taking greater ownership of campaign delivery and analysis while leveraging external partners where specialist expertise is required.
You will need to be passionate about people and communities, the ideal individual would hold the following skills:
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Strong, hands-on performance marketing experience, including direct management and optimisation of paid digital campaigns across platforms such as Google Ads, Meta or equivalent.
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Demonstrable experience managing digital marketing budgets against commercial performance measures such as CPA, CAC, conversion rate, ROAS or equivalent.
Company
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