Amazon·E-commerce·13 days ago
13 days ago
Portfolio Marketing Manager, Frontier AI Engineering and Services, AWS Cross Category Product Marketing
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What you'll do
- Define and own the marketing strategy for both portfolios, including targeting, segmentation, messaging, and channel mix, and analyze performance metrics to optimize campaigns over time.
- Lead launch strategies for business unit announcements, coordinating across public relations, analyst relations, and channel activation to ensure crisp, timely delivery.
- Craft executive-level storytelling and sales enablement materials — messaging playbooks, first-call decks, and one-pagers — for global field teams.
- Partner with ABM teams to plan and execute campaigns and events that reach enterprise decision-makers.
- Activate C-suite customer references and success stories across key industries, turning real outcomes into compelling proof points.
What they're looking for
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing positioning, messaging, and go-to-market plans for technical products or services
Nice to have
- Demonstrated ability to create executive-level content
- Experience with account-based marketing (ABM) and enterprise go-to-market motions
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Do you know how to turn a complex technology story into a narrative that moves executives to act? The AWS Product Marketing team is looking for a Portfolio Marketing Manager who will shape how enterprise customers understand and engage with AWS's AI delivery capabilities.
AWS is investing in Forward Deployed Engineering (FDE), a business unit that embeds production-grade AI engineers directly inside customer environments to deliver production AI systems quickly. Alongside FDE, our consulting and advisory services through AWS Professional Services accelerate migration, modernization, and AI transformation at scale. In this role, you will define the marketing strategy across both portfolios — customer profiles, use cases, go-to-market motions, and channel activation — partnering with services leadership, sales, analyst relations, public relations, and account-based marketing (ABM) teams.
Key job responsibilities
- Define and own the marketing strategy for both portfolios, including targeting, segmentation, messaging, and channel mix, and analyze performance metrics to optimize campaigns over time.
- Lead launch strategies for business unit announcements, coordinating across public relations, analyst relations, and channel activation to ensure crisp, timely delivery.
- Craft executive-level storytelling and sales enablement materials — messaging playbooks, first-call decks, and one-pagers — for global field teams.
- Partner with ABM teams to plan and execute campaigns and events that reach enterprise decision-makers.
- Activate C-suite customer references and success stories across key industries, turning real outcomes into compelling proof points.
About the team
Our cross category product marketing team sits at the intersection of AWS's services organization and the broader marketing function. We support the company's most important narratives and market the services that enable customers to be success with AWS technology. We work closely with services leadership, ABM, sales, and public relations to bring AWS's expertise to market. We are a collaborative, inclusive group that values curiosity and creative problem-solving. If you are energized by translating technical depth into clear, persuasive narratives that reach the right audience at the right time, this is the team for you.
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing positioning, messaging, and go-to-market plans for technical products or services
- Experience with account-based marketing (ABM) and enterprise go-to-market motions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, SANTA CLARA - 88,700.00 - 155,200.00 USD annually
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, MA, Boston - 80,600.00 - 141,100.00 USD annually
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
AWS is investing in Forward Deployed Engineering (FDE), a business unit that embeds production-grade AI engineers directly inside customer environments to deliver production AI systems quickly. Alongside FDE, our consulting and advisory services through AWS Professional Services accelerate migration, modernization, and AI transformation at scale. In this role, you will define the marketing strategy across both portfolios — customer profiles, use cases, go-to-market motions, and channel activation — partnering with services leadership, sales, analyst relations, public relations, and account-based marketing (ABM) teams.
Key job responsibilities
- Define and own the marketing strategy for both portfolios, including targeting, segmentation, messaging, and channel mix, and analyze performance metrics to optimize campaigns over time.
- Lead launch strategies for business unit announcements, coordinating across public relations, analyst relations, and channel activation to ensure crisp, timely delivery.
- Craft executive-level storytelling and sales enablement materials — messaging playbooks, first-call decks, and one-pagers — for global field teams.
- Partner with ABM teams to plan and execute campaigns and events that reach enterprise decision-makers.
- Activate C-suite customer references and success stories across key industries, turning real outcomes into compelling proof points.
About the team
Our cross category product marketing team sits at the intersection of AWS's services organization and the broader marketing function. We support the company's most important narratives and market the services that enable customers to be success with AWS technology. We work closely with services leadership, ABM, sales, and public relations to bring AWS's expertise to market. We are a collaborative, inclusive group that values curiosity and creative problem-solving. If you are energized by translating technical depth into clear, persuasive narratives that reach the right audience at the right time, this is the team for you.
Basic Qualifications
- 4+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs
- Experience developing positioning, messaging, and go-to-market plans for technical products or services
Preferred Qualifications
- Demonstrated ability to create executive-level content- Experience with account-based marketing (ABM) and enterprise go-to-market motions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, SANTA CLARA - 88,700.00 - 155,200.00 USD annually
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, MA, Boston - 80,600.00 - 141,100.00 USD annually
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
E-commerce
Company
AmazonE-commerce
Seattle, United States of America
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