PR Manager (F/H)
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What you'll do
- Elevate brand visibility in the French press: Leveraging your strong media background and ability to build long-term relationships with journalists, you will expand both the volume and quality of brand coverage in France.
- Internalize and develop UK public relations: Taking over the work currently outsourced to our agency, you will directly manage UK PR using your international PR expertise and fluent English to drive higher product and brand visibility.
- Establish Horace in US media: Oversee our external PR agency in the United States (briefing, monitoring, and setting high standards for performance) to secure regular and high-quality coverage.
- Make fragrance a key pillar of visibility: Develop compelling media angles and partnerships that place our fragrance line at the core of press highlights.
- Build a network of beauty professionals: Identify and nurture a community of key opinion leaders (make-up artists, hairstylists, groomers) to generate organic VIP coverage without dedicated media spend, leveraging a KOL management tool to structure and track these relationships.
- Drive activity with structured rigor: Track and analyze results, using AI tools (Claude, Gemini, etc.) to optimize efficiency across media monitoring, pitching, and reporting.
What they're looking for
- Proven experience in international PR and media partnerships.
- Hands-on experience managing external PR agencies (briefing, performance tracking, evaluation).
- Fluent in written and spoken English.
- Strong ability to persuade and engage journalists, agencies, and creator communities.
- Clear and articulate communicator, active listener, respectful, and a true team player who knows how to motivate those around them.
- Highly organized with strong planning capabilities, keen attention to detail, and a commitment to keeping promises while holding others accountable.
- Analytical mind capable of leveraging tools (KOL management, AI) to structure work efficiently.
- Strategic vision for communication, setting high standards and ambitious goals, combined with a creative and innovative approach.
- Fast learner, proactive, and initiative-driven. Fast-acting, agile, adaptable, resilient, and composed under pressure. Enthusiastic, dedicated, honest, candid, and open to feedback as well as others' ideas.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Horace
Horace helps all men feel good about themselves.
Founded in 2016 by Marc Terlet and Kim Mazzilli, Horace creates timeless, high-quality, and accessible skincare and fragrances.
With an inclusive, fun, and no-bullshit approach, Horace has become one of the leading men’s skincare and fragrance brands in France, and tomorrow worldwide.
Horace is available in its 23 stores, on Horace.com, on Amazon, and through a global network of stockists including the MoMA, Boots, and Galeries Lafayette.
As part of our continued growth, we are recruiting our future PR Manager.
RESPONSABILITIES
Within the Culture & Community team and reporting directly to the CEO, your role will be to build and elevate Horace's brand awareness and reputation across press, media, and beauty professionals (make-up artists, hairstylists, groomers) in all market presence locations.
Your key missions will include:
Elevate brand visibility in the French press: Leveraging your strong media background and ability to build long-term relationships with journalists, you will expand both the volume and quality of brand coverage in France.
Internalize and develop UK public relations: Taking over the work currently outsourced to our agency, you will directly manage UK PR using your international PR expertise and fluent English to drive higher product and brand visibility.
Establish Horace in US media: Oversee our external PR agency in the United States (briefing, monitoring, and setting high standards for performance) to secure regular and high-quality coverage.
Make fragrance a key pillar of visibility: Develop compelling media angles and partnerships that place our fragrance line at the core of press highlights.
Build a network of beauty professionals: Identify and nurture a community of key opinion leaders (make-up artists, hairstylists, groomers) to generate organic VIP coverage without dedicated media spend, leveraging a KOL management tool to structure and track these relationships.
Drive activity with structured rigor: Track and analyze results, using AI tools (Claude, Gemini, etc.) to optimize efficiency across media monitoring, pitching, and reporting.
CANDIDATE PROFILE
PR & Media Expertise: Proven experience in international PR and media partnerships. Hands-on experience managing external PR agencies (briefing, performance tracking, evaluation). Fluent in written and spoken English.
Interpersonal & Influencing Skills: Strong ability to persuade and engage journalists, agencies, and creator communities. Clear and articulate communicator, active listener, respectful, and a true team player who knows how to motivate those around them.
Organization & Rigor: Highly organized with strong planning capabilities, keen attention to detail, and a commitment to keeping promises while holding others accountable. Analytical mind capable of leveraging tools (KOL management, AI) to structure work efficiently.
Vision & High Standards: Strategic vision for communication, setting high standards and ambitious goals, combined with a creative and innovative approach.
Mindset: Fast learner, proactive, and initiative-driven. Fast-acting, agile, adaptable, resilient, and composed under pressure. Enthusiastic, dedicated, honest, candid, and open to feedback as well as others' ideas.
RECRUITMENT PROCESSFirst phone interview with Corinne, Head of Talent Acquisition
Two interviews with Marc, CEO
Reference checks with former managers near the end of the process.
Job offer extended
Company
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