Principal Sales Engineer - UKI
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About this role
Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.
As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
Principal Sales Engineer - UK
Amplitude is where product teams go when they're serious about understanding their users.
We're the leading product analytics platform, and our customers range from some of the most recognised brands in the world to fast-moving scale-ups. Our new product agent Wave closes the development lifecycle by connecting data insights into code and moving companies towards self improving products!
In this role, you'll be the technical quarterback for our most strategic opportunities in the UK. You'll partner with Account Executives to win complex, multi-stakeholder deals by translating product capabilities into business outcomes that matter to Product, Marketing, and Analytics leaders.
You'll lead technical discovery, architect custom proof-of-concept implementations, and serve as a trusted advisor to prospects navigating their digital analytics strategy. Your technical credibility and business acumen will directly influence the annual pipeline.
What you’ll do…
Deal Execution (70% of time)
- Lead technical evaluation phases for deals ranging from 100K to 1M+ ARR
- Conduct deep discovery to map prospect workflows, tech stack dependencies, and decision criteria to Amplitude's differentiation
- Design and execute hands-on proof-of-concepts that prove value within the prospect's actual data and use cases
- Handle technical objections related to data architecture, privacy/compliance, and integration complexity
- Present to C-level executives and translate technical capabilities into ROI narratives
Internal Collaboration (20% of time)
- Partner with Software Engineering and Product Management to communicate feature gaps and customer requirements that affect deal velocity
- Act as a business partner to the Account Executives, advising and providing technical partnership throughout the sales cycle.
- Work with Customer Success to ensure smooth handoffs and technical alignment during implementation
- Mentor junior Solution Engineers on technical positioning and demo best practices
Thought Leadership (10% of time)
- Contribute to our competitive intelligence on tools like Google Analytics 4, Adobe Analytics, and Mixpanel
- Develop reusable thought pieces, technical content, and operational frameworks for the broader Solution Engineering team
What We're Looking For
- Strong experience in software pre-sales at principal level (Solutions Engineering, Sales Consulting, or Technical Account Management roles)
- Preference for experience in the product analytics, experimentation or customer data platform space.
- Strong familiarity with MEDDICC / MEDDPICC or other sales methodologies
- Strong commercial mindset with ability to uncover value for customers
- You’re comfortable speaking about nuanced (technical concepts) such as LLMs, Agentic Software Development, Data Architecture , APIs / SDKs etc.
- Track record of closing technical evaluations in competitive enterprise deals
- Comfort presenting technical concepts to both Engineers and business stakeholders from Product / Marketing.
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
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