Product Growth Marketing Lead
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What you'll do
- Plan and lead innovative product and growth marketing campaigns that support membership acquisition as well as deepen member relationships with UNFCU through our solutions.
- Collaborate cross-functionally throughout campaign planning from concept through execution of tactics, ensuring all stakeholders are aligned with objectives.
- Leverage data-driven insights to identify audience opportunities, optimize paid, earned, and owned channels, and execute campaigns that drive conversions and measurable growth.
- Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
- Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
- Drive the development and delivery of comprehensive integrated marketing campaigns that effectively deepen relationships with members and target prospective members through paid and owned channels.
- Collaborate with product and UN Affairs & Partnerships teams to ensure appropriate product-market fit when expanding into new organizations to ensure product marketing is positioned to drive conversion and achieve growth goals.
- Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
What they're looking for
- Bachelor’s degree in marketing or related field
- 5+ years of experience in marketing financial products or services to consumers
- Experience developing and leading multi-channel and multi-product marketing campaigns across paid and owned media
Nice to have
- Prior experience in a bank or credit union environment preferred
- Experience using work management tools such as Asana is a plus
- Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic and interest-based audience selection attributes is preferred
- Experience with Salesforce Marketing Cloud preferred
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Why join this team
Plan and lead innovative product and growth marketing campaigns that support membership acquisition as well as deepen member relationships with UNFCU through our solutions. Collaborate cross-functionally throughout campaign planning from concept through execution of tactics, ensuring all stakeholders are aligned with objectives. Leverage data-driven insights to identify audience opportunities, optimize paid, earned, and owned channels, and execute campaigns that drive conversions and measurable growth.
This position is expected to be hybrid.
NYC Salary Range - $103,380 - $130,000 annually; compensation is commensurate to geographic location
What you'll do
- Regardless of seniority or role, uphold UNFCU’s mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors.
- Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
- Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
- Drive the development and delivery of comprehensive integrated marketing campaigns that effectively deepen relationships with members and target prospective members through paid and owned channels.
- Collaborate with product and UN Affairs & Partnerships teams to ensure appropriate product-market fit when expanding into new organizations to ensure product marketing is positioned to drive conversion and achieve growth goals.
- Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
What we're seeking
- Bachelor’s degree in marketing or related field
- 5+ years of experience in marketing financial products or services to consumers
- Experience developing and leading multi-channel and multi-product marketing campaigns across paid and owned media
What makes you stand out
- Prior experience in a bank or credit union environment preferred
- Experience using work management tools such as Asana is a plus
- Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic and interest-based audience selection attributes is preferred
- Experience with Salesforce Marketing Cloud preferred
Who we are
UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture.
UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws
Company
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