Product Marketing Associate

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. 

More about the role

Job Summary

Responsible for supporting profitable growth through local activities that allow the portfolio to be sold in line with the strategy defined by public business. Collaborates with other enabling functions to define and deploy the 4Ps (Product, Pricing, Place, Promotion).

Key Areas of Responsibility

• Supports product marketing strategy and manage offering of outdoor portfolio through the 4Ps (Product, Price, Place, Promotion). Work closely with Segment marketing to grow public segment.

• Manages the value ladder per product category and highlights portfolio benefits and messaging.

• Leads product launch activities and Go-to-Market with support from End-User Marketer, Channel Marketer, and MarCom.

• Execute positioning shared by head of product marketing/end user marketer and adjusts price in relation to the competitive landscape while mapping portfolio gaps.

• Manages inventory to avoid overstock and ensures compliance with regulations and standards.

• Collects market and customer insights and maps and updates the customer/persona journey.

• Supports customer NPS analysis and action plans as well as product-related training.

• Maintains accurate records and documentation related to assigned tasks.

• Communicates effectively with colleagues to ensure collaboration and teamwork.

• Adapts to changing priorities and learns new tools and processes as required.

• Assists in performing routine support tasks to facilitate smooth operations.

Critical Experiences

• Minimum 2-3 years of experience in product marketing or commercial marketing roles, including hands-on experience with customer insights, new product introduction, product portfolio management, pricing strategy, and cross-functional collaboration.

• Master’s degree in Marketing, Business Administration, or a related field with strong emphasis on digital marketing and market research.

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. 

Come join us, and together we can light up the future.