Open·1 month ago
1 month ago
Product Marketing Lead
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What you'll do
- Own product marketing strategy for the &Open platform, with a focus on driving feature adoption and expansion among existing customers.
- Plan and produce adoption-focused content and assets — in-app messaging, onboarding flows, product one-pagers, email nurture sequences, video walkthroughs, help centre content and release notes — that help customers discover and use more of the platform.
- Partner closely with Product on the roadmap, translating new features into clear positioning, messaging and go-to-market plans.
- Build and manage launch plans for new features and platform updates, coordinating with Sales, Customer Success and Marketing to land them with existing customers.
- Develop sales and CS enablement materials — battlecards, demo scripts, case studies — that help teams sell and expand usage of the platform.
- Use product usage data and customer feedback to identify adoption gaps and prioritise content and asset production accordingly.
- Partner with Design and Content to make sure everything you produce reflects &Open’s brand and tone.
- Track and report on adoption metrics tied to your campaigns and content, iterating based on what drives engagement.
What they're looking for
- 5+ years of experience in product marketing, ideally at a B2B SaaS company, with a track record of driving product adoption through content and campaigns.
- Proven experience producing marketing assets end-to-end — writing, briefing designers and shipping content independently.
- Strong writing skills and the ability to translate technical product features into customer-facing value.
- Experience partnering with Product, Sales and Customer Success teams to plan and execute launches.
- Comfortable using product usage and analytics data to inform content strategy.
- You’re based in Ireland and able to work hybrid from our Dublin office.
- A self-starter who thrives in a fast-paced start-up environment and enjoys owning projects end-to-end.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About &Open
About the team
About the role
What you'll do?
What you'll need
Benefits
Location
All Welcome Here Statement
Company
Open
Head Office, Ireland
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