Product Marketing Manager
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What you'll do
- Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
- Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessments.
- Create and develop strategies for new product commercialization and driving share capture for existing products.
- Assess new markets and opportunities in support of BD and R&D.
- Downstream product strategies may include supporting sales training, marketing campaigns, digital and paid media, CRM, KOL management.
- Partner with global peers and in-market experts to build the brand to achieve business goals.
- Ensure alignment of cross-functions at Headquarters and Regions to insight direction.
- Liaison effectively with global stakeholders, both at Headquarters and in the Regions, in a matrix organizational design to bring plans to fruition.
- Responsible for compliance with applicable corporate and divisional policies and procedures.
What they're looking for
- Bachelor’s Degree (± 16 years) in Business Administration or marketing with an equivalent combination of education and work experience.
- At least 3 years of substantial financial skills, market analysis and advanced communication skills.
- At least 2 years of knowledge/ability to develop and execute a product launch.
- At least 3 years of strong analytical skills as well as written and oral communication skills.
- At least 2 years of experience being able to understand technical and scientific information.
- At least 3 years of understanding and complying with Regulatory requirements.
- Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
- Must be able to complete multiple projects simultaneously with tight deadlines.
Nice to have
- MBA strongly preferred.
- 3+ Years in product management or brand marketing (upstream and/or downstream) with preferably 2 years in global marketing or area marketing
- Experience working in health care/med device organizations.
- Previous experience in product commercialization, marketing campaign development, customer segmentation
- Development of agency briefs, agency management
- Excellent presentation skills and comfortable with presenting to Sr. Leadership
- Sales experience
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our office in Lake Forest, IL location in the Abbott Molecular, Diagnostics Division. We’re empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.
As the Product Marketing Manager, Sexual Health, you will be working on highly visible projects within the molecular diagnostics business unit and will be responsible for driving execution of the global product marketing strategy for a suite of products. The Product Marketing Manager shall maintain worldwide product expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. The person hired in this role will also provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit alignment.
What You’ll Work On
Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessments.
Create and develop strategies for new product commercialization and driving share capture for existing products.
Assess new markets and opportunities in support of BD and R&D.
Downstream product strategies may include supporting sales training, marketing campaigns, digital and paid media, CRM, KOL management.
Partner with global peers and in-market experts to build the brand to achieve business goals.
Ensure alignment of cross-functions at Headquarters and Regions to insight direction.
Liaison effectively with global stakeholders, both at Headquarters and in the Regions, in a matrix organizational design to bring plans to fruition.
As for every leadership position, this individual is Responsible for compliance with applicable corporate and divisional policies and procedures.
Required Qualifications:
Bachelor’s Degree (± 16 years) in Business Administration or marketing with an equivalent combination of education and work experience.
At least 3 years of substantial financial skills, market analysis and advanced communication skills.
At least 2 years of knowledge/ability to develop and execute a product launch.
At least 3 years of strong analytical skills as well as written and oral communication skills.
At least 2 years of experience being able to understand technical and scientific information.
At least 3 years of understanding and complying with Regulatory requirements.
Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
Must be able to complete multiple projects simultaneously with tight deadlines.
Preferred Qualifications
MBA strongly preferred.
3+ Years in product management or brand marketing (upstream and/or downstream) with preferably 2 years in global marketing or area marketing
Experience working in health care/med device organizations.
Previous experience in product commercialization, marketing campaign development, customer segmentation
Development of agency briefs, agency management
Excellent presentation skills and comfortable with presenting to Sr. Leadership
Sales experience
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$99,300.00 – $198,700.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
AMD Molecular
LOCATION:
United States > Lake Forest : J55
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 10 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Company
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