Product Marketing Manager
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What you'll do
- Lead go-to-market strategies for new products and major enhancements.
- Develop compelling product positioning and messaging that resonates with scientific and commercial audiences.
- Create integrated marketing campaigns across digital, content, partner and sales channels.
- Equip our Sales teams with high-impact presentations, case studies, product collateral and launch materials.
- Analyse market trends, customer insights and competitor activity to strengthen our commercial positioning.
- Work closely with Product Management to influence product strategy through customer and market intelligence.
- Measure campaign performance, optimise activity and demonstrate commercial impact.
- Manage campaign budgets and ensure strong return on investment.
- Collaborate with stakeholders across Product, Sales, Customer Success and Marketing to deliver successful launches.
What they're looking for
- Proven experience leading product marketing or go-to-market initiatives.
- Excellent copywriting and communication skills, particularly for technical or scientific audiences.
- A commercial mindset with the ability to translate marketing activity into business growth.
- Experience working closely with Product and Sales teams.
- Strong organisational skills and the ability to manage multiple priorities.
- Confidence influencing stakeholders across different functions.
- An entrepreneurial approach and a passion for delivering measurable results.
Nice to have
- Experience with CRM platforms, marketing automation tools, analytics software or SaaS products would be an advantage but isn't essential.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Product Marketing Manager
Help Shape the Future of Global Life Sciences
Do you thrive on bringing innovative products to market? Can you turn complex technical solutions into compelling commercial stories that customers understand and sales teams love? If you're an experienced Product Marketing professional looking to make a genuine impact on one of the world's most influential life sciences communities, we'd love to hear from you.
At BioPhorum, you'll market products that help the global biopharmaceutical industry solve some of its biggest manufacturing and operational challenges. Working alongside industry experts from the world's leading pharmaceutical companies, you'll play a pivotal role in driving product adoption and commercial success.
Why This Role?
This is far more than a traditional marketing position.
You'll sit at the heart of Product, Sales and Marketing, owning go-to-market strategies from concept through to launch and beyond. Every campaign you deliver will influence how our products are positioned, how customers engage with them, and ultimately how they contribute to improving outcomes across the global biopharma sector.
You'll have the freedom to shape messaging, challenge assumptions, analyse market trends and develop campaigns that genuinely move the needle.
What You'll Be Doing
As our Product Marketing Manager, you will:
- Lead go-to-market strategies for new products and major enhancements.
- Develop compelling product positioning and messaging that resonates with scientific and commercial audiences.
- Create integrated marketing campaigns across digital, content, partner and sales channels.
- Equip our Sales teams with high-impact presentations, case studies, product collateral and launch materials.
- Analyse market trends, customer insights and competitor activity to strengthen our commercial positioning.
- Work closely with Product Management to influence product strategy through customer and market intelligence.
- Measure campaign performance, optimise activity and demonstrate commercial impact.
- Manage campaign budgets and ensure strong return on investment.
- Collaborate with stakeholders across Product, Sales, Customer Success and Marketing to deliver successful launches.
About You
You'll bring experience in product marketing within pharmaceuticals, biopharma, life sciences or another technical B2B environment and enjoy working where commercial thinking meets strategic marketing.
You'll likely have:
- Proven experience leading product marketing or go-to-market initiatives.
- Excellent copywriting and communication skills, particularly for technical or scientific audiences.
- A commercial mindset with the ability to translate marketing activity into business growth.
- Experience working closely with Product and Sales teams.
- Strong organisational skills and the ability to manage multiple priorities.
- Confidence influencing stakeholders across different functions.
- An entrepreneurial approach and a passion for delivering measurable results.
- Experience with CRM platforms, marketing automation tools, analytics software or SaaS products would be an advantage but isn't essential.
Why BioPhorum?
BioPhorum is a rapidly growing global organisation at the centre of the life sciences industry. We bring together the world's leading pharmaceutical and biotechnology companies to collaborate on shared challenges, accelerate innovation and improve patient outcomes.
When you join us, you'll enjoy:
- The opportunity to influence products used by the world's leading biopharmaceutical organisations.
- A collaborative, ambitious and supportive culture.
- The autonomy to own your work and bring new ideas to life.
- Exposure to senior industry leaders and cutting-edge developments across life sciences.
- Excellent opportunities for personal and professional development.
- Competitive salary and comprehensive benefits package.
Ready to Make an Impact?
If you're excited by the challenge of taking innovative products to market, influencing commercial strategy and working with some of the biggest names in global life sciences, we'd love to hear from you.
Apply today and help shape the future of the biopharmaceutical industry with BioPhorum.
Company
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