Product Marketing Manager
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What you'll do
- Positioning & Messaging: Own the day-to-day execution of Tennr's positioning and messaging across the business, delivering high performance narratives that cut through the noise and resonate with our target audience.
- Product Launches: Run point on launches for new products and features, in partnership with the Product team. Develop a deep understanding of our product value and how to communicate it to our audiences.
- Audience Understanding: Be an internal expert on our target audiences, including what they care about and how to talk to them.
- Sales Enablement: Build key sales assets (e.g., one-pagers, decks, battlecards) and train the Sales team to leverage them to help drive growth of the business.
- Competitive Intelligence: Track the competitive landscape and lead the development of guidance for how we compete.
What they're looking for
- 3–5 years of product marketing experience, or equivalent experience in a GTM role, ideally at a fast-growing B2B SaaS company.
- Strong writing that sets you apart from a flood of AI slop. You can point to specific examples of short-form and long-form content you've written and can explain the thinking behind it.
- High agency and results-oriented. Able to drive projects from planning to completion with limited oversight.
- Comfort with ambiguity. Like any startup job, this role’s priorities will shift as we grow. You should be energized by that, not unsettled by it.
- Cross-functional credibility. You've worked closely with Sales and/or Product before and can speak to a specific example of influencing what they did based on your input.
- Low ego, high energy. Willing to admit mistakes and work to fix them.
Nice to have
- Have healthcare or healthtech industry experience.
- Have built AI automations to support product marketing responsibilities.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Company Description
Today, when you go to your doctor and get referred to a specialist, your doctor sends out a referral and tells you, “They’ll be in touch soon.” So you wait. And wait. Sometimes days, weeks, or even months. Why? Because too often providers are overwhelmed with the painstakingly tedious work required to get paid by insurance companies. Powered by proprietary models, Tennr handles the complex paperwork that gets patients through the door and providers paid, helping operators get patients the right care, at the right time, in the right setting.
Role Description
As a Product Marketing Manager at Tennr, you'll shape how we bring our products to market across the business. You'll work across Marketing, Sales, Customer Success, and Product teams to translate what we build into messaging that lands with healthcare buyers who've never heard of us and healthcare buyers who already have three vendors pitching them something similar.
You'll know you're right for this if you can move fluidly between big-picture, strategic positioning and the actual sentence-level writing that makes a sales deck or launch email land. You like owning things end to end, and you're comfortable in a fast-moving team working with a lot of stakeholders.
Responsibilities
Positioning & Messaging: Own the day-to-day execution of Tennr's positioning and messaging across the business, delivering high performance narratives that cut through the noise and resonate with our target audience.
Product Launches: Run point on launches for new products and features, in partnership with the Product team. Develop a deep understanding of our product value and how to communicate it to our audiences.
Audience Understanding: Be an internal expert on our target audiences, including what they care about and how to talk to them.
Sales Enablement: Build key sales assets (e.g., one-pagers, decks, battlecards) and train the Sales team to leverage them to help drive growth of the business.
Competitive Intelligence: Track the competitive landscape and lead the development of guidance for how we compete.
Qualifications
3–5 years of product marketing experience, or equivalent experience in a GTM role, ideally at a fast-growing B2B SaaS company.
Strong writing that sets you apart from a flood of AI slop. You can point to specific examples of short-form and long-form content you've written and can explain the thinking behind it.
High agency and results-oriented. Able to drive projects from planning to completion with limited oversight.
Comfort with ambiguity. Like any startup job, this role’s priorities will shift as we grow. You should be energized by that, not unsettled by it.
Cross-functional credibility. You've worked closely with Sales and/or Product before and can speak to a specific example of influencing what they did based on your input.
Low ego, high energy. Willing to admit mistakes and work to fix them.
A plus if you…
Have healthcare or healthtech industry experience.
Have built AI automations to support product marketing responsibilities.
Why Tennr?
Drive Impact: one of our company values is Cowboy, meaning you set the pace. You won’t just talk about things, you’ll get them done. And feel the impact.
Develop Operational Expertise: learn the inner workings of scaling systems, tools, and infrastructure
Innovate with Purpose: we’re not just doing this for fun (although we do have a lot of fun). At Tennr, you’ll join a high-caliber team maniacally focused on reducing patient delays across the U.S. healthcare system.
Build Relationships: collaborate and connect with like-minded, driven individuals in our Hudson Square office 4 days/week
Free lunch! Plus a pantry full of snacks.
Benefits
Beautiful new office at 345 Hudson Street
Unlimited PTO
100% paid employee health benefit options
Employer funded 401(k) match
Competitive parental leave
Company
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