Product Marketing Manager

About Us 

Zutec is a fast-growing technology company, providing secure, cloud-based and AI software for the construction and property industry. Zutec’ offers best of breed solutions for Document Management, Quality Management, Handover Management and Asset Management. Today we have digitised over 35 million building documents, 1.5m+ building units, powering £250bn in building assets across the UK and Ireland. Our user-friendly solutions help contractors, housebuilders, developers and asset owners manage building information, while saving time and money and meeting compliance throughout the building lifecycle. 

With offices in London & Dublin, it is an exciting time to join Zutec as we are progressively growing our team, providing opportunities for further career development and advancement for high achievers.

The Role

We are looking for a dynamic, detail-oriented and hands on Product Marketing Manager to join our marketing team. Sitting as an intersection between product, sales, customer success and marketing, this role would support product positioning, launches and go to market (GTM).

You'll be responsible for translating software, AI and solution capabilities into compelling value propositions that resonate with customers and help our commercial teams win.

Working closely with Product Management and the GTM team, you'll help shape go-to-market strategies, deliver successful product launches, develop sales enablement materials, execute product and solution campaigns and help build our voice in the market and with target audiences.

Experience within B2B SaaS is essential. Experience within Construction and Property Technology (PropTech), or a related industry would be highly advantageous.

Requirements

What are we looking for?

We want a product marketing specialist that be responsible for and deliver the following:  

Product / Solution Positioning & Messaging

• Develop compelling product positioning and messaging for each solution.
• Clearly articulate customer value propositions across target industries and personas.
• Create differentiated messaging against competitors.
• Ensure consistency across all customer touchpoints.

Go-to-Market Execution

• End-to-end go-to-market planning for product and solution launches, as well as product releases.
• Coordinate launch activities across Product, Marketing, Sales and Customer Success.
• Define launch objectives, messaging, content and enablement plans.
• Measure launch success and identify opportunities for improvement.

Sales Enablement

• Create high-quality sales collateral including:
• Sales presentations
• One-pagers
• Brochures / Booklets
• Papers
• Positioning / messaging documents
• Customer case studies
• Competitive comparison guides
• Battlecards
• Support commercial teams in articulating product / solution value.

Customer & Market Insight

• Support customer research by gathering insights from:
• Customers
• Prospects
• Sales teams
• Customer Success
• Industry trends
• Conduct market and competitor analysis.
• Share actionable insights that influence product strategy and marketing.

Product Adoption

• Develop messaging that supports feature adoption and customer expansion.
• Measure product engagement and identify opportunities to increase customer value.

Content & Thought Leadership

Work alongside the marketing team to produce:

• Product webpages
• Launch campaigns
• Product videos
• Webinars
• Customer stories
• Solution guides
• Industry thought leadership
• Analyst and media content

Cross-functional Collaboration

Build strong relationships across:

• Product Management
• Sales
• Customer Success
• Marketing
• Executive Leadership

Benefits

What we Offer? 

Zutec has a fantastic benefits package which is regularly reviewed and updated. Our benefits cover health and wellbeing, culture and career development. Some of our benefits include:

• Private healthcare
• Life Assurance
• Cycle to work scheme
• Enhanced Maternity/Paternity Leave
• Employee Assistance Programme
• Annual bonus opportunity
• Professional studies subscription
• Hybrid working
• Summer and winter company parties
• A very competitive holiday allowance
• Charity and volunteering days
• Access to mental health first aiders
• Company Pension scheme 

Why Zutec? 

Throughout Zutec, our people contribute a powerful blend of talent, knowledge and experience that is embodied within the solutions and services we offer. Our core corporate values can be summed up by the acronym DATA – we like to say we’re a ‘DATA’-driven company. 

Different - We celebrate diversity. Being bold enough to question convention is crucial to finding better ways to operate. We build on the unique strengths and ideas of our people to create solutions.

Agile - Technology never stands still, and neither do we. We are always on the lookout for new ways to do things and help our customers derive more value from their business and data to maintain a cutting edge.

Transparent - We are clear and open in the way that we function and communicate. We advocate respect and transparency to get the best from our colleagues, clients and industry regulators. Better visibility empowers better insights and decisions.

Achievement - We are passionate about outcomes and continual improvement. And we know these things matter to our people and our customers, so we focus on development. We help all our stakeholders gain tangible, measurable benefits that contribute towards quality and growth. 

At Zutec, our commitment to diversity and inclusion is at the core of who we are and what we do. We know that having diverse and inclusive teams has a positive impact on our business and customers and helps to generate better ideas to solve the complex problems of an ever-changing world. Being different is central to our DATA values, where we celebrate diversity and build on the unique strengths of our people. We know we’re all equally different, so no matter who you are, how you think, or where you’re from – you are welcome here!