Product Marketing Planner
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About this role
We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.
Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!
At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.
So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!
The Role
We are seeking a highly analytical, data-driven Product Marketing Planner to join our growing Marketing team in the fast-paced, global, motorcycle industry. This role is ideal for an individual who is passionate about market trends, strategic planning, and product lifecycle management.
As the Product Marketing Planner, you will play a key role in planning product milestone gateways, coordinating product lifecycle reviews, and delivering actionable market intelligence that supports strategic decision-making across Product Development, Marketing, and Sales. By analysing global market trends, competitor activity, customer insights, and broader industry dynamics, you will help shape future product and business strategies while ensuring products progress effectively through each stage of the development lifecycle.
Key Responsibilities
Plan, coordinate, and monitor product milestone gateways throughout the product development lifecycle
Prepare and facilitate product lifecycle management (PLM) reviews to ensure projects remain aligned with business objectives and timelines
Conduct ongoing market research to identify emerging trends, customer preferences, and industry developments
Monitor and analyse competitor products, pricing, positioning, and go-to-market strategies
Gather, interpret, and present market intelligence to support strategic business planning
Develop reports, dashboards, and presentations that communicate key market insights to stakeholders
Partner closely with Product Development, Marketing, Sales, and senior leadership to translate insights into actionable business strategies
Support product portfolio planning by identifying market opportunities and potential risks
Analyse sales performance and market data to evaluate product success and recommend improvements
Maintain awareness of global motorcycle industry developments, regulations, and technological advancements
Contribute to strategic planning sessions with evidence-based recommendations
Skills & Experience
Essential
Strong analytical and problem-solving skills with the ability to interpret complex data
Experience in global market research, business analysis, product planning, or market intelligence
Excellent organisational and project planning skills
Ability to manage multiple priorities in a fast-paced environment
Strong communication and presentation skills with the ability to influence stakeholders
Advanced proficiency in Microsoft Excel and PowerPoint
Experience producing reports and presenting findings to senior stakeholders
High attention to detail with a proactive and collaborative approach
Desirable
Experience within the motorcycle, automotive, powersports, or wider mobility industry
Knowledge of product lifecycle management (PLM) processes
Experience using business intelligence or data visualisation tools (e.g. Power BI, Tableau)
Understanding of product development and go-to-market planning
Rewards of working for Norton:
We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:
Competitive salary package that recognises your skills and experience
33 days of holiday (inc. Bank Hols) to relax and recharge
Generous pension scheme that sets you up for the future, with access to personalised advice.
Private Medical Insurance and a Cash Back Programme to keep you feeling your best
Life insurance (4x salary) because we've got your back no matter what
FREE fruit, got to have your five-a-day!
WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
A diverse and international team that brings together different perspectives, backgrounds, and experiences.
Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!
Want to go green? You can enjoy free electric bicycle hire
Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.
We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.
Join us and see for yourself!
PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS
Company
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