Programmatic Campaign Manager (B2B)
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What you'll do
- Oversee day-to-day campaign operations across a portfolio of clients while driving campaign excellence, operational best practices, and strategic growth.
- Onboard new advertisers, support client relationships, contribute programmatic expertise to new business opportunities, and help shape best-in-class approaches for B2B audience targeting, buying cycles, and multi-stakeholder decision journeys.
- Collaborate closely with internal teams, agency partners, and clients to deliver high-performing campaigns while serving as a subject matter expert in audience strategy, inventory planning, optimization, and emerging ad tech solutions.
- Help educate clients and colleagues, share industry knowledge, and contribute to the continued evolution of Wpromote’s programmatic capabilities.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We are looking for a Programmatic Manager (B2B) to help lead and scale Wpromote’s growing B2B Programmatic practice. Reporting to the Director, Programmatic B2B, this role will oversee day-to-day campaign operations across a portfolio of clients while driving campaign excellence, operational best practices, and strategic growth. You’ll play a key role in onboarding new advertisers, supporting client relationships, contributing programmatic expertise to new business opportunities, and helping shape best-in-class approaches for B2B audience targeting, buying cycles, and multi-stakeholder decision journeys.
This role is ideal for a programmatic expert who thrives at the intersection of strategy, execution, and client partnership. As an individual contributor, you’ll collaborate closely with internal teams, agency partners, and clients to deliver high-performing campaigns while serving as a subject matter expert in audience strategy, inventory planning, optimization, and emerging ad tech solutions. In addition to ensuring successful campaign delivery, you’ll help educate clients and colleagues, share industry knowledge, and contribute to the continued evolution of Wpromote’s programmatic capabilities.
Company
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