Regional E-commerce Manager (UK/EU)
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What you'll do
- Own regional online sales performance (revenue, conversion, AOV, traffic, retention).
- Localize and execute the global e-commerce strategy for the EU and the UK.
- Manage the regional commercial calendar in alignment with HQ.
- Optimize onsite merchandising, product launches, and promotional activity.
- Monitor KPIs and provide actionable insights to improve performance.
- Drive online growth through new e-commerce channels (TikTok Shop).
- Collaborate with Commercial & Marketing teams on digital activations, launches, and visibility.
- Ensure best-in-class brand presence across all platforms.
- Analyze sell-out performance and identify growth opportunities.
- Act as the primary contact for the regional 3PL partners.
- Oversee fulfillment performance, SLAs, stock management, and returns.
- Coordinate closely with the Customer Service team to ensure excellent customer experience.
What they're looking for
- 5–8+ years of experience in e-commerce, preferably in beauty, fragrance, or premium consumer brands.
- Strong experience managing DTC websites (Shopify or similar platforms preferred).
- Proven track record of driving revenue growth in the European region.
- Experience working with major beauty retailers and their digital platforms.
- Solid understanding of digital marketing, CRM, and performance KPIs.
- Experience managing 3PLs and customer service operations.
- Strong analytical mindset and data-driven decision-making.
- Excellent project management and cross-functional communication skills.
- Ability to operate both strategically and hands-on in a growing brand environment.
Nice to have
- Experience in beauty, fragrance, or premium consumer brands.
- Shopify or similar platform experience.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
KAYALI is looking for an experienced and entrepreneurial E-Commerce Manager – EU/UK to drive the growth of our online business across the region.
This role is responsible for developing direct-to-consumer sales through our brand website while also accelerating online performance with our retail partners. The ideal candidate combines strong digital trading expertise with operational rigor and cross-functional leadership.
Based in the UK, this person will act as the regional e-commerce lead, working closely with our Global E-Commerce team at HQ and serving as the key point of contact for local operational partners.
Key Responsibilities
E-Commerce Growth & Trading (DTC Website)
• Own regional online sales performance (revenue, conversion, AOV, traffic, retention).
• Localize and execute the global e-commerce strategy for the EU and the UK.
• Manage the regional commercial calendar in alignment with HQ.
• Optimize onsite merchandising, product launches, and promotional activity.
• Monitor KPIs and provide actionable insights to improve performance.
E-Commerce Development
• Drive online growth through new e-commerce channels (TikTok Shop).
• Collaborate with Commercial & Marketing teams on digital activations, launches, and visibility.
• Ensure best-in-class brand presence across all platforms.
• Analyze sell-out performance and identify growth opportunities.
Operations & Customer Experience
• Act as the primary contact for the regional 3PL partners.
• Oversee fulfillment performance, SLAs, stock management, and returns.
• Coordinate closely with the Customer Service team to ensure excellent customer experience.
• Proactively identify and solve operational issues impacting online sales.
Cross-Functional & Global Collaboration
• Partner closely with Global HQ E-commerce team:
o E-Commerce Director
o Growth Marketing Manager
o E-Commerce Product Manager
o CRM Manager
o UX/UI Designer
• Provide regional market insights and feedback to inform global initiatives.
• Ensure seamless implementation of global tools, campaigns, and platform updates in Europe.
Requirements
Profile & Qualifications
• 5–8+ years of experience in e-commerce, preferably in beauty, fragrance, or premium consumer brands.
• Strong experience managing DTC websites (Shopify or similar platforms preferred).
• Proven track record of driving revenue growth in the European region.
• Experience working with major beauty retailers and their digital platforms.
• Solid understanding of digital marketing, CRM, and performance KPIs.
• Experience managing 3PLs and customer service operations.
• Strong analytical mindset and data-driven decision-making.
• Excellent project management and cross-functional communication skills.
• Ability to operate both strategically and hands-on in a growing brand environment.
What We’re Looking For
• Entrepreneurial spirit with strong ownership mentality.
• Commercially driven and performance-oriented.
• Detail-oriented with strong operational discipline.
• Comfortable working in a fast-paced, international environment.
• Passion for fragrance, beauty, and brand building.
Benefits
- Premium Medical/Dental/Vision coverage
- Find Your Magic Days
- Volunteer Day
- Professional Development Days
- Birthday leave
- Employee discounts Kayali products
- Product gifting
- Egg Freezing Benefits
Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
Company
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