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Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Singapore, Singapore
Job Description:
Role Summary
Execute regional marketing strategies for the EP portfolio across APAC to drive brand awareness, adoption, and commercial performance. Partner with cross-functional teams (medical, sales, commercial operations, market access, and local affiliates) to tailor campaigns, enable field teams, and measure impact in market. Act as the regional marketing lead for EP initiatives, ensuring alignment with global strategy while adapting to local market needs and regulations.
Key Responsibilities
- Translate global EP marketing strategy into APAC regional plans and local execution roadmaps.
- Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns, in line with globally defined strategies
- Lead regional market segmentation, customer journey mapping, and targeting for key APAC markets, in line with global frameworks
- Create regional marketing assets, content briefs, and digital programs in collaboration with creative and communications teams; ensure regulatory and compliance review.
- Drive multi-channel programs (digital, events, HCP/Patient engagement, KOL initiatives) optimized for APAC markets.
- Provide commercial insights and competitive analysis to inform strategy and tactical decisions.
- Support local affiliates with campaign toolkits, training materials, sales enablement, and field support.
- Measure and report campaign performance and ROI; use analytics to optimize investments and tactics.
- Manage external agencies and vendors for creative, digital, and market research projects.
- Ensure adherence to company policies, local regulations, and ethical standards in all marketing activities.
- Mentor and coordinate with junior marketing staff; foster cross-country collaboration across APAC.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred).
- 5+ years’ marketing experience, with at least 3–5 years in regional roles across APAC or large multi-country responsibilities.
- Experience in healthcare/biopharma/medical device/related regulated industry strongly preferred.
- Demonstrated track record in brand management, product launches, and multi-channel campaign execution.
- Experience working with cross-functional teams and supporting local affiliates across multiple markets.
Skills & Competencies
- Strategic marketing mindset with strong commercial orientation.
- Strong project management and organizational skills; ability to manage multiple priorities and stakeholders.
- Excellent communication and influencing skills across cultures and seniority levels.
- Proficiency in digital marketing channels, CRM-driven campaigns, and marketing analytics.
- Fluent in English; additional APAC language(s) an advantage.
- Strong analytical skills and ability to translate data into actionable insights.
- Comfortable with travel across APAC (typical expectation: up to 30–40% depending on business needs).
Reporting & Stakeholders
- Reports to: Head of APAC Marketing (or designated regional commercial lead).
- Key partners: Global brand team, local affiliate marketing leads, medical affairs, sales, market access, commercial operations, regulatory/compliance.
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Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility
