Regional Marketing Manager - Central
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What you'll do
- Own regional marketing planning for the Central region—including digital campaigns, events, webinars, and ABM initiatives—adjusting the program mix based on pipeline performance data.
- Track and report on regional campaign effectiveness using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, delivering regular KPI updates to sales and marketing stakeholders.
- Collaborate with regional partner teams (internal and external) to develop and execute joint marketing activities in alignment with the region's partner strategy.
- Partner with regional sales teams to develop localized collateral, outreach templates, and event programs, and manage regional marketing budget tracking and reconciliation.
What they're looking for
- 3+ years of experience in B2B regional or field marketing.
- Demonstrated experience in regional marketing planning of market-specific demand generation programs that deliver measurable pipeline results.
- Proficiency in a major marketing automation platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce).
- Bachelor’s degree in Marketing, Business, or a related field.
- Ability to travel (~30%) in region
Nice to have
- Experience in the technology, cybersecurity, or SaaS industry.
- Experience with Account-Based Marketing (ABM) campaigns.
- Experience localizing corporate content and case studies for regional audiences.
- Experience tracking and reconciling a regional marketing budget.
- Experience working cross-functionally with sales, BDR, and partner teams.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Location Requirement: Candidates to reside in Midwest/TOLA/Heartlands state
The Regional Marketing Manager – Central will join a marketing and sales alignment team focused on driving pipeline growth within the Central region. This role plans and executes localized demand generation programs to increase brand presence and accelerate deal cycles across key accounts. The successful candidate will work remotely within the region, owning and executing regional marketing planning in close collaboration with regional sales and GTM teams.
Responsibilities
- Own regional marketing planning for the Central region—including digital campaigns, events, webinars, and ABM initiatives—adjusting the program mix based on pipeline performance data.
- Track and report on regional campaign effectiveness using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, delivering regular KPI updates to sales and marketing stakeholders.
- Collaborate with regional partner teams (internal and external) to develop and execute joint marketing activities in alignment with the region's partner strategy.
- Partner with regional sales teams to develop localized collateral, outreach templates, and event programs, and manage regional marketing budget tracking and reconciliation.
Minimum Qualifications
- 3+ years of experience in B2B regional or field marketing.
- Demonstrated experience in regional marketing planning of market-specific demand generation programs that deliver measurable pipeline results.
- Proficiency in a major marketing automation platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce).
- Bachelor’s degree in Marketing, Business, or a related field.
- Ability to travel (~30%) in region
Preferred Qualifications
- Experience in the technology, cybersecurity, or SaaS industry.
- Experience with Account-Based Marketing (ABM) campaigns.
- Experience localizing corporate content and case studies for regional audiences.
- Experience tracking and reconciling a regional marketing budget.
- Experience working cross-functionally with sales, BDR, and partner teams.
#LI-BB1 #LI-REMOTE
Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.
About Axonius:
Axonius transforms cyber asset intelligence into actionability. With the Axonius Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence.
Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, Axonius is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius supports millions of assets for leading customers across industries and around the world.
Axonius makes it a priority to invest in our people with competitive compensation and benefits, growth opportunities, community-building, and so much more. Learn more about benefits at Axonius.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
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