Regional Marketing Specialist
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About this role
About Us
Let’s go on an adventure together!
Hey there, we’re G Adventures. We’re one of the world’s leading small group travel companies, and we’ve always believed that travel isn’t just about where you go — it’s about how it changes you.
For the last 35 years, we’ve set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. And not to mention, as few selfie sticks as possible. Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it.
At G Adventures, our DNA (or GNA, if you will) is built on belonging — where bringing your authentic self to work every day isn’t just accepted, it’s downright celebrated. For our office crew — you wanna rock a t-shirt with your dog’s face on it? We say go for it. For our Chief Experience Officers — you wanna hit the road and call some of the most epic places on Earth your home office? We love that — and we’ve got you. Wanna spend your days with people you genuinely like? Us too — and we’re pretty sure you’ll fit right in, wherever that is.
Now about that career of yours — this is the kind of place where you can spread your wings and truly grow into your role. The best part? You get to do it all alongside a passionate, freakishly talented, one-of-a-kind bunch excited to produce top-notch work and spread a ridiculous amount of goodness at the same time.
Feel like this could be the right fit? We think so too, and we’re already way too excited to meet you.
The Regional Marketing Specialist supports the Manager, Regional Marketing in planning, executing and reporting on consumer and trade campaigns and events to drive brand awareness and sales growth. This role ensures smooth coordination of marketing activities, manages stakeholder communication and assists with marketing administration and training support. It plays a key role in maintaining brand consistency and enhancing regional marketing effectiveness through collaboration and attention to detail.
Key Duties & Responsibilities
Campaign Coordination & Execution
Support the Manager, Regional Marketing with the creation, execution, and reporting of consumer and trade campaigns, including tourist board partnerships, brand partnerships, social campaigns, monthly/annual promotional launches, and direct mail drops.
Drive the implementation of tourist board and partner campaigns by helping secure co-op funding, ensuring alignment with strategic goals and maximizing the value of marketing investments.
Perform quality assurance on marketing deliverables to ensure accuracy and brand consistency.
Learn and utilize company analytics and reporting tools to provide insights and support campaign evaluation.
Communicate with media partners and content creators to facilitate smooth campaign execution.
Maintain and update the regional marketing calendar to ensure timely delivery of campaigns and events.
Gather and compile feedback from campaigns and events to support continuous improvement efforts.
Support the development and execution of regional marketing campaigns to attract and capture qualified leads, ensuring they are added and managed in the company’s database.
Create promo codes and prize vouchers, coordinating with Revenue Management, Sales, and Inside Sales teams to manage prize winner communications.
Event Coordination
Coordinate logistics and execution for consumer, trade, and virtual marketing events and activations, including sourcing quotes and venues, managing invitations and catering, handling travel arrangements, and overseeing vendor management.
Drive engagement with tourist boards and industry stakeholders to secure event partnerships, funding and co-marketing opportunities that strengthen event impact.
Attend consumer events and trade shows, supporting booth set-up/take-down and engaging directly with consumers and travel agents.
Marketing Administration & Support
Monitor Marketing budgets, tracking expenses and preparing budget reports.
Assist in creating and updating Marketing collateral and presentations to ensure brand consistency.
Collaborate with the Digital Marketing team to support content scheduling and social media management.
Maintain strong relationships with internal stakeholders and external partners by communicating information in a timely and concise manner.
Help drive collaboration with partners (tourist boards, media, trade) to secure contributions, co-op funds and in-kind support that enhance marketing strategy execution.
Skills & Experience
Bachelor’s or college degree in Business, Marketing, Travel and Tourism or a related field.
Proficient in Google Suite, Microsoft Office (Excel, PowerPoint), and Keynote.
Strong organizational and communication skills, with high attention to detail.
Demonstrated initiative and the ability to work effectively both independently and as part of a team.
Comfortable managing multiple projects and tasks simultaneously in a fast-paced, dynamic environment.
*Base Salary Hiring Range: $46,000 - $65,000 annually
What Do We Offer You?
- Competitive Total Rewards Package, including exclusive travel perks!
- Additional days off, including on your birthday!
- Vacation time for you to recharge
- Enhanced Parental Leave
- Meaningful Employee Recognition Program
- Learning and Growth Opportunities
- Employee Resource Groups
*Applicable based on location*
Artificial intelligence (AI) tools may be used to support the administrative processing of applications, such as organizing and formatting applicant information. AI is not used to screen, assess, or select applicants. All hiring decisions are made by our recruitment team.
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
Company
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