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Gsknch·5 days ago
5 days ago

Regional RTM Manager

Beijing, People's Republic of ChinaSenior · 5-10 yearsField Marketing Manager

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Top 10% of NextRaise users matched against Field Marketing Manager roles in China.

Must-have skills for this role

  • 大客户管理
  • 渠道管理
  • 区域管理
  • 供应链管理

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What you'll do

  • 区域RTM战略制定:根据全国RTM战略,结合区域具体特点,制定区域RTM策略以符合业务需求。
  • 区域销售生产力分析:评估区域销售团队效率、经销商表现和O2O覆盖率,以识别差距,提高拜访效果,并优化跨渠道的资源分配。
  • 数字化与B2B创新:根据公司的安排试点数字工具和B2B模式,以提高门店拜访效率、完美门店率。
  • T3及以下城市扩展:根据公司的RTM策略,根据区域未开发的低线市场制定相关区域战略,推动公司的增长加速计划在区域的完成。
  • 指导公司年度重点项目与区域签约经销商的实施。
  • 指导开发和管理区域内的经销商,提升经销商关键绩效指标的管理能力,如进货、出货和库存;帮助经销商合法合规地拓展业务,提高其运营水平。
  • 直线经理安排的其他相关工作。

What they're looking for

  • 医药、市场营销或其他相关领域的本科及以上学历
  • 在医药或消费品行业有超过10年的销售经验,包括大客户管理和渠道管理
  • 熟悉本公司及其他公司的产品和市场状况,以及相关政策和法规
  • 掌握商业渠道销售的工作流程和运营特点,并具备一定的供应链管理知识
  • 精通区域管理、资源分配和大客户管理,包括相关知识、经验和技能
  • 良好的沟通及团队合作能力
  • 良好的逻辑思维和市场分析能力
  • 良好的英语听说读写能力
  • 熟练操作电脑和使用常用办公软件

Summarised by NextRaise from the employer’s description, which follows in full below.

Full description from employer

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

主要工作职责:

区域RTM战略制定:根据全国RTM战略,结合区域具体特点,制定区域RTM策略以符合业务需求。 区域销售生产力分析:评估区域销售团队效率、经销商表现和O2O覆盖率,以识别差距,提高拜访效果,并优化跨渠道的资源分配。 数字化与B2B创新:根据公司的安排试点数字工具和B2B模式,以提高门店拜访效率、完美门店率。 T3及以下城市扩展:根据公司的RTM策略,根据区域未开发的低线市场制定相关区域战略,推动公司的增长加速计划在区域的完成。 指导公司年度重点项目与区域签约经销商的实施。 指导开发和管理区域内的经销商,提升经销商关键绩效指标的管理能力,如进货、出货和库存;帮助经销商合法合规地拓展业务,提高其运营水平。 直线经理安排的其他相关工作。

任职条件:

  • 医药、市场营销或其他相关领域的本科及以上学历
  • 在医药或消费品行业有超过10年的销售经验,包括大客户管理和渠道管理
  • 熟悉本公司及其他公司的产品和市场状况,以及相关政策和法规
  • 掌握商业渠道销售的工作流程和运营特点,并具备一定的供应链管理知识
  • 精通区域管理、资源分配和大客户管理,包括相关知识、经验和技能
  • 良好的沟通及团队合作能力
  • 良好的逻辑思维和市场分析能力
  • 良好的英语听说读写能力
  • 熟练操作电脑和使��常用办公软件

 

 

 

 Job Posting End Date

 

 

2026-10-16

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Company

Gsknch
Beijing, People's Republic of China

Company facts come from this company's own listings. We only show what the postings themselves carry.

Sourced from Gsknch's careers site·first seen 16 Sept 2026·last verified 16 Sept 2026·How we source jobs

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